ROOMSDIV- PRELIMS Flashcards
most establishments are focused on ___ and ___ to maximize sales and the cost of operation is often not given equal attention.
marketing
promotion
how to determine if hotels are gaining sales?
- occupancy statistics
- hotel revenue statistic
refers to the number of rooms occupied within the day of operation
occupancy statistics
formula for occupancy statistics:
%occupancy= rooms occupied/ total rooms available
this indicates the profitability of one room sold on the day of operation
hotel revenue statistic
this is reflected in the daily rate of the room
hotel revenue statistic
TRUE/ FALSE: There may be some rooms that are less popular but more profitable
because the cost is high yet they can be sold at higher prices.
FALSE (high- low)
how to compute for ADR (average daily room rate):
ADR= total rooms revenue/ total no. of rooms sold
meaning of PMS
property management system
this is a computed-based application
PMS (property management system)
enumerate PMS’ computer- based applications:
- general management
- reservations
- rooms management
- guest account
increases room revenue by using a demand-forecasting technique
yield management
yield management is based on the economies of ___
supply and demand
pricing under yield management is based on:
- trends of demand
- type of room occupied
this exists when 2 or more parties have differing needs, wants, goals, or values and express those differences
conflict