ROOMSDIV- MIDTERMS Flashcards
eight (8) revenue streams:
- packages
- corporate
- OTA (online travel agencies)
- FIT (Foreign independent Travelers) Wholesale
- Long staying Guests
- Individual Others
- Group
bundled deals offered by hotels that include accommodation along with additional services or amenities
packages
these are designed to enhance the guest experience
- provides a combination of services at a discounted or promotional rate compared to booking each service separately.
packages
ex.
4 night stay with breakfast and dinner for PHP 20,000
packages
bookings made by business clients, companies, or organizations for their employees or
guests.
corporate
this is usually negotiated and discounted based on the volume of bookings the company is expected to make over time.
corporate
three (3) characteristics of corporate bookings
- negotiated rates
- value-added services
- flexible policies
a characteristics wherein hotels often provide special rates to companies based on their expected number of room nights or the frequency of bookings. These rates are typically lower than standard rates.
negotiated rates
characteristic wherein corporate bookings might
include additional amenities like free Wi-Fi, complimentary breakfast, access to business centers, or meeting room facilities.
value-added services
a characteristics wherein companies require more flexible booking and cancellation policies to accommodate changes in travel plans.
flexible policies
bookings made through third-party online platforms like Booking.com, Expedia, Agoda, or similar websites.
OTA
these platforms allow guests to search for and book hotel rooms, often at competitive rates, from a wide selection of hotels.
OTA
three (3) characteristics of OTA bookings:
- wide reach
- commission-based model
- flexible pricing
these provide a vast marketplace for
hotels,
wide reach
Hotels typically pay a commission to the OTA for each booking made through their platform. This commission can range from 10% to 25% of the booking value.
commission-based model
Hotels can adjust their rates dynamically on these platforms to remain competitive and attract more bookings.
flexible pricing
Bookings made by travelers who arrange their trips independently rather than as part of a pre-arranged group or tour.
FIT Wholesale
These travelers typically book their hotel stays through travel agents or wholesalers that offer discounted rates for longer stays or larger volumes.
FIT wholesale (foreign independent travelers)