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4th Year (1st Sem) > MICE- PRELIMS > Flashcards

MICE- PRELIMS Flashcards

1
Q
  • the application of project management
  • the creation and development of small and/or large-scale personal/ corporate events.
A

event management

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2
Q

process of leading the work of a team to achieve all project goals within the given constraints

A

project management

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3
Q

This information in project management is usually described in _____, created at the beginning of the development process.

A

project documentation

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4
Q

TRUE/ FALSE: This information in project management is usually described in project documentation, created at the end of the development process.

A

FALSE ( end- beginning)

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5
Q

three (3) constraints in project management:

A
  1. scope
  2. time
  3. budget
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6
Q

seven (7) key elements in project management:

A
  1. event
  2. infrastructure
  3. audience
  4. attendees
  5. organizers
  6. venue
  7. media
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7
Q

difference between event management and event planning:

A

event management:
- reserve location
- coordinate with outside vendors
- manage staff
- resolve event situations

event planning:
- select overall theme
- negotiate hotel contracts
- hire a caterer
- develop invitations

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8
Q
  • gathering of 10 or more individuals for a minimum of four hours in a contracted venue
  • held in different fields of preofessions
A

meeting

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9
Q

TRUE/ FALSE: Conferences are exclusive and formal.

A

FALSE (conferences- meetings)

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10
Q

Those that are held among top officials of the national government with top officials of other nations are known as ____.

A

high- level meetings

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11
Q

three (3) types of meetings:

A
  1. annual general meetings
  2. board meetings
  3. management meetings
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12
Q
  • events used to promote particular actions among a specific group of people.
  • done without any relation to a business for they seek to reward the performance of the participants
A

incentives

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13
Q

TRUE/ FALSE: In organizations,
incentive programs are usually in the form of travels.

A

TRUE

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14
Q

It is a global management tool that utilizes travel experience to increase the performance of an organization in achieving its goals.

A

incentives

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15
Q

this includes a variety of functions for executing large-scale events, which might include conferences, conventions, concerts, trade shows, festivals, and ceremonies.

A

event management

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16
Q

this involves handling the overall logistics of the event, working with staff, and conducting project management of the event as a whole.

A

event management

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17
Q

___ also supervise the services of all outside vendors and professionals, including event planners.

A

event managers

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18
Q

__ is commonly understood as an occurrence; something that happens.

A

event

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19
Q

from the general definition of an event, more specific terms were derived such as ____ and ____.

A

special events and planned events

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20
Q

a unique and/or a one-time occurrence of an opportunity for a leisure, social or cultural experience outside of the normal activities of the guest.

A

event

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21
Q

TRUE/ FALSE: events should be produced for a purpose and is celebrated either through a ceremony, ritual, or both to satisfy specific needs of the sponsoring or organizing body.

A

TRUE

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22
Q

characteristics of an event:

A
  • unique occurrences
  • limited duration (within hours or day)
  • live audience
  • require one or more groups to plan
  • staged for a purpose
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23
Q

four (4) types of events:

A
  1. according to purpose
  2. according to no. of participants
  3. according to frequency
  4. according to impact
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24
Q

two (2) classifications of events

A
  1. corporate
  2. social
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25
Q

they are the one tasked to make events happen through a process that includes info gathering, concept development, planning, coordinating, and evaluation.

A

event manager

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26
Q

tasks of an event manager:

A
  • meet clients
  • plan programs
  • monitor event activities
  • check bills
  • conduct post-event briefings
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27
Q

event manager qualifications:

A
  • knowledge
  • skills
  • abilities
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28
Q

MICE is more commonly known as ____.

A

meetings industry

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29
Q

comes in the context of travel industry that is evolved to coordinate the hosting, management and promotion of tourism businesses with strategic initiatives.

A

MICE (meetings, incentives, conferences, events)

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30
Q

First Convention Bureau Founded Detroit Michigan

A

1896

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31
Q

a corporate body attached to the Philippine Department of Tourism (PDOT) that is responsible for marketing and promoting the Philippines as a global tourism destination.

A

TPB (Tourism Promotions Board)

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32
Q

shall market the Philippines as a major convention destination in Asia (taking charge to attract, promote, facilitate, and service large-scale events)

A

TPB (Tourism Promotions Board)

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33
Q

an architectural landmark on its own, housing works of various Filipino master artists in painting.

A

PICC (Philippine International Convention Center)

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34
Q

made history as Asia’s first convention center, setting a trend that led to countries to build their own.

A

PICC (Philippine International Convention Center)

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35
Q

PICC has a ____ that can seat more than 3,500; an elegant Reception Hall, Exhibit Areas and other meeting rooms.

A

plenary hall

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36
Q
  • the country’s newest and largest privately-run exhibition and convention center.
  • a world-class venue for international exhibitions and corporate functions
A

SMX convention center

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37
Q

an integral part of the MOA Complex, an innovative business and leisure park that addresses the needs of every event organizer.

A

SMX convention center

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38
Q

an innovative business and leisure park that addresses the needs of every event organizer.

A

MOA complex

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39
Q

MOA Complex is envisioned to be the ______

A

new convention destination in asia

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40
Q

the 1st world-class exhibition center which was inaugurated on Nov. 1996

A

world trade center- manila

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41
Q

the world trade center- manila was inaugurated on ___

A

nov 1996

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42
Q

The first of two exhibition halls at the World Trade Center- Manila cover a
total floor space of _____

A

8,300 square meters

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43
Q

____ is a structure built by the Cebu Provincial Government in time for the 12th ASEAN Summit in Jan 2007 and the 2nd East Asia Summit

A

CICC (Cebu International Convention Center)

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44
Q

CICC is a three-story structure with a gross floor area of 28,000 square meters and situated on 3.8 hectares of land in ___.

A

mandaue city

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45
Q

an ideal venue for conventions, meetings, trade shows, business conferences, sports, corporate events, expositions and other special events.

A

CICC (cebu international convention center)

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46
Q

Proper integration and employment of all of these MICE will result in:

A
  • raise national income
  • provide more jobs
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47
Q

“destination marketing” organization

A

CVB (convention and visitors bureau)

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48
Q
  • non-profit organizations that work independently under the auspice of the board of directors
A

CVB (convention and visitors bureau)

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49
Q

___ is directly responsible for travel, tourism, and “product awareness” to visitors.

A

CVB (convention and visitors bureau)

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50
Q
  • assist meeting & event planners by providing good deals on quality local resources.
  • communicate with planners
  • build an appropriate destination in your hotel
A

CVB

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51
Q

primary funding source of CVB

A

hotel/ motel tax

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52
Q

something that a hotel guest pays on lodging in the community of CVB

A

hotel/ motel tax

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53
Q
  • offers a membership program to enhance its revenue
  • directly linked to how many hotel rooms there are in a community, budget sizes vary greatly.
A

bureau funding

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54
Q

underlying mission of CVB

A

destination marketing

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55
Q

a non-profit organization supported by transient room tax, government funds, and private membership.

A

CVB

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56
Q

three (3) purposes of CVB:

A
  1. help long-term economic development of communities
  2. bring businesses’ together
  3. serve as official contact points
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57
Q

four (4) values of CVB:

A
  1. offer unbiased information about the services
  2. act as one-stop shop for meeting professionals
  3. provide full-range of info about the destination
  4. no charge for their services
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58
Q

benefits of working with CVB:

A
  1. destination expert
  2. site selection assistance
  3. knowledge of the calendar
  4. bring people together
  5. vetted recommendations
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59
Q

how to use CVB as a resource?

A
  • great resource for brochures and event calendars
  • best and unbiased information
  • provide trend identification, tourism-related business contacts, industry contacts, and legislative awareness
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60
Q

the marketing arm of DOT that was lead by the PCVP Executive Director Daniel Corpuz.

A

PCVC (philippine convention and visitors cooperation)

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61
Q
  • the principal responsibility is to advertise the Philippines as a convention, incentive, and tourist destination.
  • serve as a technical arm in assisting organizers
A

PCVC (philippine convention and visitors cooperation)

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62
Q

TRUE/ FALSE: CVB is the principal responsibility is to advertise the Philippines as a convention, incentive, and tourist destination.

A

FALSE (CVB- PCVC)

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63
Q

under the ______, which was enacted into law on 12 May 2009, PCVC was recognized as the Philippines Tourism Promotions Board.

A

RA 9593 (Tourism Act of 2009)

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64
Q

PCVC was recognized as ___ on May 12, 2009

A

Philippines Tourism Promotions Board

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65
Q

six (6) leading industry organization

A
  1. PCMA
  2. UNWTO
  3. GBTA
  4. IHRA
  5. Destinations International
  6. WTTC
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66
Q

three (3) leading industry organizations in the PH

A
  1. PTAA
  2. HRAP
  3. PAGEOS
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67
Q
  • a professional organization, representing the management of business events, conferences, and conventions.
  • founded in 1956 in pennsylvania
A

PCMA (professional convention management association)

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68
Q

PCMA’s threefold misssion:

A
  1. increase PCMA’s worldwide impact by focusing on audience needs
  2. lead the industry through innovation, education, events, and engagement
  3. develop a sustainable structure
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69
Q

the United Nations agency responsible for the promotion of responsible,
sustainable, and universally accessible tourism

A

UNWTO (the world tourism organization)

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70
Q

TRUE/ FALSE: UNWTO is the most important inter-governmental org to hold worldwide responsibilities encompassing all tourism activities

A

TRUE

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71
Q

six (6) advantages of UNWTO

A
  1. mainstream tourism on a global agenda
  2. improve tourism competitiveness
  3. promote sustainable tourism
  4. advance contribution to poverty reduction
  5. foster knowledge
  6. build partnerships
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72
Q

it is the world’s premier business travel & meetings trade organization headquartered in Washington, DC with operations on 6 continents

A

GBTA (global business travel association)

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73
Q

the voice of global business travel industry

A

GBTA (global business travel association)

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74
Q

the only international trade association exclusively devoted to promoting and defending the interests of the hotel and restaurant industry worldwide.

A

IHRA (international hotel and restaurant association)

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75
Q
  • a non-profit organization and is officially recognized by the United Nations.
  • monitors and lobbies all international agencies on behalf of the hospitality industry.
A

IHRA (international hotel and restaurant association)

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76
Q

three (3) responsibilities of IHRA

A
  1. monitor issues raised by major international orgs in tourism
  2. represent collective industry interests before policymakers
  3. lobby against damaging attempts to regulate the industry.
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77
Q

a professional organization representing destination organizations and convention and visitor bureaus worldwide.

A

destinations international

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78
Q

the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards.

A

destinations international

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79
Q

TRUE/ FALSE: World Travel & Tourism Council is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards.

A

FALSE (World Travel & Tourism Council- Destinations International)

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80
Q

four (4) cornerstones of destinations international:

A
  1. community
  2. advocacy
  3. research
  4. education
81
Q

recognizes and advocates the importance of cultivating a unified travel industry

A

destinations international

82
Q

destinations international helps through (3):

A
  • equity
  • diversity
  • inclusion
83
Q
  • an organization that has developed enormously since its inception
  • a voluntary organization where business leaders spend time and money to move their global activity forward
  • plays a pivotal role in ensuring sustainable development
A

WTTC (world travel & tourism council)

84
Q

fundamental in creating change and raising the awareness of Travel & Tourism’s value

A

WTTC (world travel and tourism council)

85
Q

goal of WTTC (world travel and tourism council)

A

for travel & tourism sector to be seamless, secure, safe, and inclusive, and sustainable while working for a grater public/ private sector collab

86
Q

three (3) leading industry organizations in the philippines

A
  1. PTAA
  2. HRAP
  3. PAGEOS
87
Q

___ is an organization born out of a union of the national associations of outbound travel agencies and inbound tour operators in 1979.

A

PTAA (philippine travel agencies association)

88
Q
  • a strong force that plays a vital role both in the national and international scenes.
  • founded to foster unity in the travel industry and to promote the welfare of its members and the traveling public.
A

PTAA (philippine travel agencies association)

89
Q

a group of leading professionals conference, exhibition, and event organizers, and their business partners,

A

PAGEOS (philippine association of convention and exhibitions organization and suppliers inc.)

90
Q

creates opportunities for people to connect, spend time together, and showcase a destination’s tourism experience

A

events

91
Q

events contribute significantly to:

A
  • community building
  • lifestyle & leisure enhancement
  • cultural development
  • tourism promotions
  • volunteer participation
92
Q

create a sense of fun and vibrancy, resulting in strong sense of community

A

events

93
Q

the term “event” has been used to describe:

A
  • specific rituals
  • presentations
  • performances
94
Q

Offer a unique form of tourist attraction, ranging in scale from small community festivals to international trade fairs, and on to the largest of global sporting events

A

event management

95
Q

three (3) classifications of events:

A
  1. mega
  2. hall mark
  3. major
96
Q

three (3) categories of events:

A
  1. political
  2. religious
  3. social
97
Q

six (6) corporate event types:

A
  1. conferences
  2. trade shows
  3. seminars
  4. workshops
  5. product launch events
  6. corporate dinners
98
Q

five (5) non-corporate event types:

A
  1. weddings
  2. festivals
  3. exhibitions
  4. charity events
  5. sports event and competition
99
Q
  • the largest and highest profile of all events
  • most expensive to host, given the competitive bidding process
  • very limited opportunities for countries to host
A

mega events

100
Q

longest legacy period

A

mega events

101
Q
  • identified with the spirit and soul of a host community that they become synonymous with the name of the place
  • attract great attention of the public and contribute to the image of destination, maintaining and revitalizing the tradition
A

hall mark events

102
Q
  • a large-scale event, with strong public interest and media coverage
  • attract large number of visitors, and help the organizers achieve good economic results
A

major events

103
Q

these are often sports-oriented, with an international reputation and defined structure of competition

A

major events

104
Q
  • engage workers, investors, and consumers
  • world-class event venues may help companies achieve their long term objectives
A

corporate events

105
Q

corporate events can help with the following:

A
  • establish interpersonal connections
  • transfer new skills
  • encourage business development
106
Q
  • attendees may be from same company/ industry
  • relevant event subjects may help the organization solve business difficulties
  • professionals may learn, interact, and explore business prospects
A

conferences

107
Q

large-scale, long-term ___ demand more organization than typical business events

A

conferences

108
Q

major conference concerns:

A
  • transportation
  • presenters
  • visitors
  • catering
109
Q

__ need to reserve a big conference venue to facilitate a massive gathering

A

organizers

110
Q
  • exhibitions where companies in the same sector present their goods/ services
  • this business is frequently huge and lasts a week or more
A

trade shows

111
Q
  • help companies establish themselves as leading companies
  • must choose a wide exhibition space to fit booths and promo materials
A

trade shows

112
Q
  • more like conferences since they unite professionals to discuss business materials
  • provide learning and engagement
A

seminars

113
Q

normally include one speaker who focuses on education and take a few hours or a day

A

seminars

114
Q
  • impart skills to a small group
    hands-on business events
  • organizers should choose a large space with technical equipment
A

workshops

115
Q

type of corporate event that provide new skills or information

A

practical workshop

116
Q
  • might be internal meetings or full-fledged release certifications
  • media outlets attend these to generate excitement
  • employ media production teams and arrange location with AV equipment
A

product launch events

117
Q

during product launch events, __ give brief speeches

A

executives

118
Q

___ is appopriate for a planning a meeting

A

catered meal

119
Q
  • may facilitate networking with prospective partners and clients
  • boost morale and foster professional relationships
  • organizers must engage an experienced caterer
A

business/ corporate dinners

120
Q

a type of event that may either be massive or very simple depending on the client’s preferences

A

non-corporate events

121
Q
  • vary greatly in size, price, and scope
  • unique challenge to organizers
  • often held in conventional locations
A

weddings

122
Q

might be a tiny literary/ cuisine festival
- venue may range greatly from a field to stadium

A

festivals

123
Q
  • a one of a kind event with its own set of challenges
  • galleries, malls, conference centers, train stations, bus stops, and schools are possible locations
A

exhibitions

124
Q
  • can be from fundraisers to raising awareness and thanking contributors. there is something for everyone
  • more creative, more money
  • can take place anywhere
A

charity events

125
Q

anything is possible for planners, however can be challenging.
sports stadiums, auditoriums, village halls, city centers, and anywhere a competition can be safely held are examples of venue

A

sports event & competitions

126
Q

five (5) event management strategy

A
  1. set goals & objectives
  2. create budget
  3. understand your resources
  4. spread word through social media
  5. set business card
127
Q

five benefits of corporate event

A
  1. position the business as thought leader
  2. boost business revenue
  3. improve customer retention rates
  4. share innovative ideas
  5. show appreciation in loyalty
128
Q

five (5) objectives of event management:

A

specific
measurable
attainable
realistic
time- bound

129
Q

help companies open up new opportunities for problem-solving and growth that more conventional methods would not allow

A

creativity [in event management]

130
Q
  • essence of successful event
  • new perspectives on problems from a creative approach can lead to new solutions
A

creativity [in event management]

131
Q

__ are people or companies that have a proven track record of success in their field.

A

thought leaders

132
Q

three (3) advantages of creativity in event management

A
  1. achieve goals & growth
  2. mentor teams in workplace
  3. find unlikely perspectives within the business
133
Q
  • created with the purpose to plan, develop and administer community, recreational and cultural events with budgetary guidelines approved
  • strives to stimulate and encourage events that meet the needs of the community
A

events committee

134
Q

these are appointed for a specific function and can help your daunting task list become more segmented and task-specific.

A

committees

135
Q

five (5) functions of a committee:

A
  • create a comprehensive plan
  • advise recommendations for council expenditure
  • fund capitals within agreed budget
  • develop and attract new events
  • provide advice when required
136
Q

seven (7) big event commitee

A
  1. executive director
  2. vice president events
  3. treasure revenue
  4. marketing director
  5. communication sub-comm
  6. standards- sub comm
  7. finance sub-comm
137
Q

big event committee structure:

A
  1. executive director
    2.1 vice president
    2.2 secretary
    2.3 treasure revenue
  2. executive sub-comm
    4.1 sub-standard comm
    4.2 finance sub-comm
    4.3 communication sub-comm
    4.4 marketing sub-comm
138
Q

five (5) functions of event management

A
  1. planning
  2. organizing
  3. staffing
  4. leading and coordination
  5. controlling
139
Q

seven (7) events management

A
  1. presentation of program draft
  2. know guest demographics
  3. site selection and requirements
  4. hotel accommodations, physical, and technical requirements
  5. food and beverages
  6. security and protocols
  7. contracts, permits, and licenses
140
Q
  • informs guests on what to expect when they arrive at the venue or event, such as the schedule of activities and performers from the beginning to the end
  • minimizes and avoids attendee confusion by serving as a guide for the guests to have a positive experience.
A

presentation of event program

141
Q

Depending on your type of event, the information you will want to define your persona profile will involve looking at characteristics and interests.

A

knowing guest demographics

142
Q

information under demographics:

A
  • age
  • gender
  • occupation
  • income level
  • marital status
  • education level
143
Q

questions for better demographics:

A
  • will the attendees be alone or with a partner?
  • age range?
  • any children?
  • who is on the VIP list?
144
Q

three (3) site selection process:

A
  1. be specific
  2. be flexible
  3. be informed
145
Q

Know what your event needs, and in exact terms, not broad generalities.

A

be specific

146
Q

Before you lock in a date find out what else is going on in your selected city.

A

be flexible

147
Q

One of the most critical pieces of data about any event is how many attendees it can be expected to draw.

A

be informed

148
Q

mandatory requirements for site selection

A
  • event space requirements
  • location
  • price
  • safety & security
  • single meeting venue
149
Q

mandatory requirements for site selection:

able to physically and safely accommodate expected number of attendees in the planned format.

A

event space requirement

150
Q

mandatory requirements for site selection:

consider traffic, transportation, and parking options.

A

location

151
Q

mandatory requirements for site selection:

a fiscally responsible organization and is also aware that our members have varied financial situation.

A

price

152
Q

mandatory requirements for site selection:

safe for all attendees irrespectively of their gender, beliefs, race, age or any other attribute.

A

safety and security

153
Q

mandatory requirements for site selection:

all activities must happen within a single building or physically connected buildings.

A

single meeting venue

154
Q

seven (7) hotel accommodation, physical, and technical requirements:

A
  1. guest room availability- have necessary room facilities
  2. equipment- available for use and fit the overall theme
  3. audio-visual AV capabilities- built-in equipment and wifi
  4. infrastructure
  5. access for people w/ disabilities
  6. catering
  7. capacity and minimums- hotel must accommodate small to big no. of guests
155
Q

one of the most important aspects of the industry like in the program that attendees will remember

A

F&B

156
Q

things to consider in F&B:

A

preferences, special needs, and facility’s specialties

157
Q

F&B events for breakfast:

A

full-service (full and traditional; guests are seated and served)
continental (light meal consists of pastries)
buffet (long table with variety; informal)

158
Q

multiple stations and lines on both sides of the buffet tables, helps service move faster.

A

buffet

159
Q

meal selection for a sit down function will depend on budget as well as the creativity of the catering manager and chef.

A

served functions

160
Q

two cocktail parties and receptions:

A

cash bar
host bar

161
Q
  • participant pays for his/her own beverage.
  • use ticket purchase or pays bartender directly.
A

cash bar

162
Q
  • the organization or sponsor pays for the beverages.
  • can be charged a number of different ways.
A

host bar

163
Q
  • includes employee awareness related to the knowledge of basic safety and workplace hazards, putting into practice
    safety culture in the workplace or event place.
A

security and protocols

164
Q

eight (8) essentials of event security

A
  1. invest in venue security
  2. educate team
  3. know people who work for you
  4. cybersecurity
  5. crowd management in place
  6. medical staff on hand
  7. draft an emergency preparedness plan
  8. attendees can be threats too
165
Q

five (5) health protocols:

A
  • floor plans
  • pre-registration
  • no mask, no entry
  • regular sanitation
  • stay updated
166
Q

helps ensure that your event may proceed without undue
interruption.

A

contracts, permits, and licenses

167
Q

importance of legal compliance

A
  • honor ethical practices
  • ensure safety of stakeholders
  • protect financial investment
168
Q

organizing an event involves making a whole range of agreements with a number of
organizations and individuals including funders, sponsors, venues, suppliers,
performers, staff and volunteers.

A

contracts

169
Q

essential that you put all agreements in writing thus ensuring that each party understands exactly what is expected of them.

A

contracts

170
Q

six (6) clauses to include in event planning contract

A
  1. payment schedule
  2. terms for cancellation
  3. cancellation-by-you clause
  4. termination clause
  5. indemnification clause
  6. photo release clause
171
Q

granted by governmental institutions, a private organization, or a public entity to allow you to conduct a specific activity.

A

license

172
Q

requirements are much more stringent and require due diligence (evidence of worthiness) prior to issuance.

A

license

173
Q

four (4) types of licenses required

A

premises license
club premises
personal
temporary events notice (TEN)

174
Q

issued by local, state, provincial, or federal government agencies and allow you to conduct certain activities at your event.

A

permits

175
Q

may be issued only after you have submitted the appropriate documentation and have paid a fee. Permit is not issued automatically.

A

permit

176
Q

reflects that an agency is permitting your event organization to conduct certain activities provided that you conform to the regulations established

A

permit

177
Q
  • an arrangement between two or more competent parties which is noted by a legal witness, usually
    lawyer
  • defines the rights and duties of the contracting parties
A

contract

177
Q

a legal document binds the event management company and client if the event is being organized for another company

A

contracts

178
Q

reasons for contract

A
  • protect legal interest
  • abide ethical practices
  • ensure safety & security of stakeholders
  • protect financial investment
179
Q

key components of binding contract:

A
  • parties
  • offer
  • consideration
  • acceptance
  • terms
  • cancellation
  • act of god (force majeur)
  • arbitration
  • time is of the essence
  • insurance
  • indemnification
  • reputation
180
Q
  • defines what one party will provide the other upon acceptance of an offer
  • may be either cash or in-kind product or services.
A

consideration

181
Q

Refers to the scope of work, event details, service conditions, mode of payment and delivery of the service.

A

terms

182
Q

___ a formal declaration when both parties plan to cancel a
contract without performing the obligations.

A

notice of contract termination

183
Q

Refers to any unforeseen and beyond the control.

A

force majeur

184
Q

A place of a legal judgement when they fail to agree.

A

arbitration

185
Q

Process of preparing a statement of expenses and sending invoice for collection of payables.

A

billing

186
Q

occurs when one party (assignor) hands off the contract’s obligations and benefits to another party (assignee).

A

assignment of contract

187
Q

a clause instructed both parties that the agreement is valid only if it is signed within prescribed period of time.

A

time is of the essence

188
Q

the opinion or belief of people about an individual, organization or association.

A

reputation

189
Q

is an attachment to a main agreement and usually lists important ingredients that support the main contract.

A

rider

190
Q

___ is the manner and flow by which the contract will be implemented.

A

terms and sequence of execution

191
Q

a complex phenomenon because of the different types of business tourism, each with their own specific supply chain.

A

supply

192
Q

supply can be split into these three (3):

A
  1. compulsory supply (required for all business travel; transport)
  2. sectoral ( specific to particular business sector; venue)
  3. optional (enhance the product or experience but not essential; bar)
193
Q

an integral part of your marketing strategy, helping to create brand recognition and recall.

A

event name

194
Q

seven (7) practices for naming an event

A
  1. make it relevant
  2. creative and unique
  3. search engine friendly
  4. keep it short
  5. consider words that support visual elements
  6. relevant names
  7. gather feedback
195
Q

the process of designing a logo

A

logo design

196
Q

the process to build a brand.

A

logo branding

197
Q
  • an easily recognizable graphic symbol that identifies a company, a commercial product, or any public or private entity
  • a graphic element that is part of the visual identity of a brand.
A

logo

4th Year (1st Sem) (6 decks)

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