role of marketing HSC questions

Question 1

Multiple-choice question

In what type of market do wheat farmers sell their products?
(A) Industrial
(B) Intermediate
(C) Niche
(D) Resource

Source: Q1, 2015 HSC paper

Answer 1

Answer: D

Question 2

Short-answer question

The management team of XYZ Ltd is deciding whether to use customisation or standardisation as its marketing strategy for the expansion.

Analyse how marketing and finance would be linked in XYZ Ltd’s decision to customise or standardise.

Source: Q23c, 2012 HSC paper

Answer 2

Sample answer: Customising the marketing means that XYZ will change the marketing mix of their shoes in response to different customer tastes in the different markets. This decision may ensure that
customer needs are better met and, as a result, sales may be higher. However, it will be more
expensive as the business may not be able to take advantage of economies of scale. The implication of this is that the financial costs of this decision will need to be carefully weighed against the possible higher sales to ensure that the benefits outweigh the costs. On the other hand, standardising the mix in all markets will be less expensive for XYZ, but may not be as effective at meeting the needs of the different customers and so lower sales may result.
Therefore the lower cost of this marketing option needs to be considered against the possibly
lower sales.

Students may take an alternative approach that, if correct, should be rewarded.

Question 3

Multiple-choice question

An overseas factory sells 200 000 teddy bears a year to toy stores across Australia.

What type of market is the overseas factory targeting? (1 mark)
(A)	 Consumer
(B)	 Intermediate
(C)	 Niche
(D)	 Resource

Source: Q2, 2013 HSC paper

Answer 3

Answer: D