influences on marketing HSC questions

Question 1

Extended response

Why are ethical behaviour and government regulation important in marketing? (20 marks)

Source: Q26, 2012 HSC paper

Answer 1

Answers could include:
• Ethical behaviour
– truth, accuracy and good taste in advertising
– products that may damage health
– engaging in fair competition
– sugging
• Government regulation
– consumer laws
– deceptive and misleading advertising
– price discrimination
– implied conditions
– warranties
• Examples of reasons for ethical behaviour and compliance with government regulation
– provision of quality products and services for the consumer
– builds business reputation
– allows business growth/expansion
– improved profits
– maintains employment and contributes to the economy

Students may take an alternative approach, which, if correct, should be rewarded.

Question 2

Multiple-choice question

Sam is asked by a company to participate in a survey on home security. After a few questions, she is asked if she would like to purchase a burglar alarm from the company.

What strategy is the company using?
(A) Sugging, which is illegal
(B) Sugging, which is legal but may be unethical
(C) Misleading and deceptive advertising, which is illegal
(D) Misleading and deceptive advertising, which is legal but may be unethical

Source: Q11, 2013 HSC paper

Answer 2

Answer: B