Revenue Flashcards
What do you understand by revenue?
It is the amount received by a firm from the sale of a given commodity in the market.
What is TR?
It refers to total revenue. Total revenue refers to total receipts from sale of given commodity.
TR = P x Q
What is AR?
AR is average revenue. It is the revenue per unit of output sold.
AR = TR/Q
What are the 2 features of AR?
- AR= Price
- AR is also known as demand curve.
Area under AR curve gives _______
TR
Why is AR curve downward sloping?
AR curve is also known as the demand curve and hence is downward sloping. This is because according to law of demand, if you want to sell more, you have to reduce the price and AR is equal to price.
What is MR?
It is the additional revenue generated from sale of additional unit of output.
MR= Change in TR/ Change in Q
OR
MR= New TR - Old TR
What is the behaviour of AR and MR under perfect competition?
Under perfect competition, AR is obviously constant because price remains constant. The same case is with MR. Under a perfect competition, AR is equal to MR. MR is also constant.
Under perfect competition MR and AR graph is?
Parallel to X axis
In perfect competition, if MR is constant, then what happens to TR?
In perfect competition, TR increases at constant rate
What is the curve of TR in perfect competition?
TR curve is positively slope straight line
Why does the TR curve start from origin?
Since TR is zero at zero level of output, the curve starts from origin
Area under AR/MR curve is equal to what?
TR
When price falls with the rise in output, what is called?
Imperfect competition
In imperfect competition _______ falls with increase in sales
AR/price