research methods (y2) Flashcards
what is a correlation?
investigate an association between 2 variables
what is a correlation coefficient?
A number between -1 and +1 that represents the direction and strength of a relationship between co variables
What is a strong correlation and weak?
strong is closer to -1 or +1 and weak is closer to 0
What is a case study?
Involve analysis of unusual individuals, events, groups and institution
What is a content analysis?
A research technique that enables the indirect study of behaviour by examining communications that people produce
What is the initial stage of content analysis and what does it consist of?
Coding - data is analysed and categorised into meaningful units
What is thematic analysis?
A theme is identified which is a idea, explicit or implicit thing that is recurrent
Is thematic analysis more quantitative or qualitative?
qualitative as they are more descriptive
a03 - case studies?
STRENGTH
- rich detail insight that shed light on atypical forms of behaviour
- eg HM as it demonstrated memory processing
LIMITATIONS
- generalizations is hard when using a small sample size
- based on subjective selection and interpretation
- personal accounts from ppts and their family/friends may have inaccuracy
A03 - content analysis
STRENGTHS
- circumnavigate all of the ethical issues normally associated with psychological research
- things such as adverts, fims already exists in the personal domain
- high in external validity
LIMITATIONS
- people tend to be studied indirectly as part of content analysis so communications that occurred are analyze outside of context within it occurred
- researcher may attribute opinions that were not there originally
- lack of objectivity
what is reliability?
how consistent a measurement is and the results that come from it
What are the two ways of assessing reliability?
Test-Retest
Inter observer reliability
What is test retest
- Administer same test to the same person on different occasions
- If it is reliable then results should be similar each time they are administered
- Must be sufficient time between test-retest so they cannot recall answers
- Two sets of scores would be correlated
What is inter-observer reliability?
The extent to which there is agreement between 2 or more observers involved in observations of a business, measured by correlating the observations of 2 or more observers.
How do you establish inter observer reliability ?
- involve a small scale trial run
- check that observers are applying behavioural categories in the same way
- data should be correlated to assess its reliability
How do you measure reliability?
Correlation Coefficient which should exceed +80 for reliability
how do you improve reliability in questionnaires?
- test retest
- comparing two sets of data produces a correlation exceeding +80
- if the correlation is lower the items may be deselected
- replace open questions with fixed questions
how do you improve reliability in interviews?
- same interviewer
- interviews must be properly trained
- use structured interviews
how do you improve reliability in observations?
- behavioural categories have been properly operationalised to reduce subjectivity and overlapping