Research Methods: Self Reported Data Flashcards
What are the differences between questionnaires and interviews?
Interviews take place face to face with the interviewer and live responses are obtained,
Questionnaires involve written responses that are carried out away from the researcher.
What are the different forms of interviews?
Structured
Unstructured
Semi-structured
What is a Structured Interview?
The questions are predetermined and asked in the same order
What is an Unstructured Interview?
Informal interview
What is a Semi-structured Interview?
Contain predetermined questions alongside informal chat
Evaluate the use of Structured interviews
Strength- Reliable due to the predetermined questions asked in the same order so results can be compared and multiple participants can be interviewed at one time.
Weakness- Unnatural don’t have high ecological validity
Evaluate the use of Unstructured interviews
Strength- Produce a natural response from the interviewee and the researcher is able to go back over questions that may not have been answered clearly
Weakness- Unreliable
Evaluate the use of Semi-structured interviews
Strength- High ecological validity (more realistic)
Weakness- Difficult to carry out and the interviewer needs to be experienced
What are the types of questions that can be asked within questionnaires?
Open and Closed questions
What are Open questions?
Do not restrict the answers of the respondent
The respondent can answer based on their own interpretation
What are Closed questions?
Restricted answers from a list of responses
Evaluate the use of Open questions
Strength- Do not restrict the answers of the respondent
Weakness- Difficult to score and compare the qualitative data
Evaluate the use of Closed questions
Strength- Easy to score as the researcher knows possible answers in advance
Weakness- The respondent is restricted within their answer alongside this they may misinterpret answers
Evaluate the use of self reported methods in psychology (8 marks)
Generalisability- Strength and Weakness
A larger sample creates a greater representation of the wider population, however the response rate for questionnaires are often low as they are often discarded as junk.
Groups excluded by low response rates tend to be the people who are under represented in research (homeless, criminals, poor)