Research methods p2 Flashcards
What are correlations?
A mathematical technique which measures the relationship between two co- variables
What is a correlation co- efficient
A number between -1 and +1 that represents the direction and strength between two co- variables
Describe the features of a correlation coefficient
+1 = A perfect positive correlation
-1 = A perfect negative correlation
-The closer it is to +1 or -1 the stronger the relationship between the co- variables
- The closer to 0 the weaker the relationship
What are case studies?
an in depth detailed analysis of unusual individuals or events
Give one brief strength and one brief limitation of case studies
- provides rich, detailed insights that may shed light on unusual types of behaviour
- Difficult to generalise due to small sample and subjective nature
What is content analysis?
A type of observational research in which people are studied indirectly via communications people have produced
e.g. Texts, emails, presentations, TV, film
What are the two features of content analysis?
Coding (quantitative)
Thematic analysis (qualitative)
What is Coding in content analysis?
A type of content analysis where data is analysed into chosen categories which form quantitative data
-e.g. a number of times a certain word is used in text
What is Thematic analysis in content anlysis
A type of content analysis where themes are identified, these are descriptive and produce qualitative data
What is are a strength of content analysis?
Many ethical issues associated with research aren’t a problem as much of the material already exist in the public domain
e.g. ads, tv, film
What is a limitation of content analysis
Interpretations - the researcher may perceive may not not be what the speaker or writer originally intended
-Therefore its hard to trust the data analysed
What is reliability?
Refers to how consistent a measurement is, includes psychological tests or observations
What are the 3 ways of assessing reliability?
Test retest reliability
Inter observer reliability
Measuring reliability
What is Test- retest reliabilty
A method of assessing the reliability of a Test or questionnaire
-the test or questionnaire is administered on a different occasion to the same person
-If the results are the same then its reliable
What is Inter- observer reliability
A method of testing the reliability of an observational research
-Two or more observers observe the same event and record findings of the particular behaviour independently
-If the results are similar then its reliable
What is measuring reliability?
Reliability is measured using correlation analysis
If the test- retest or inter- observer tests are reliable the correlation coefficient should exceed +.80
How can you improve the reliability of Questionnaires
A questionnaire that produces a low test-retest reliability may require some items to be deselected or rewritten
- they may be too specific, a solution would be to replace them with broader questions
How can you improve the reliability of interviews
Making sure the questions being asked aren’t leading or too ambiguous
-This is more easier avoided using structured interviews
How can you improve the reliability of Observations
Making sure the behavioural categories have been correctly operationalised so they aren’t too broad
- e.g. Pushing is less open for interpretation than aggression
How can you improve the reliability of Experiments
Making sure procedures are properly standardised
-e.g. procedures must be the same every time