Research Methods Booklets: Self Report- Interview

Question 1

Interview- nature and use

Answer 1

Could be face to face or virtually. This games much longer than a questionnaire as it has to be done individually.

Question 2

Interview- advantages and weaknesses

Answer 2

Advantages

• answers are detailed
• you may not get socially desirable answers as people do not want to lie face to face

Weaknesses

• you may get socially desirable answers
• can be hard to analyse results as questions can be open-ended

Question 3

Interview- structured and unstructured

Answer 3

Structured
Set of questions, in same way, same order, regardless of different answers.

Unstructured
Open-ended questions, with long answers and detail