Research Method Booklets: Sampling Flashcards

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1
Q

What is random sampling?

+ advantage

A

Where everyone in the entire target population has an equal chance of being selected

Advantage
-straight forward way of getting the precise people

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2
Q

What is volunteer sampling?

+ weakness

A

People put themselves forward to a study. Usually from a advert (in a appropriate place)

Weakness
Who comes forward might not be representative of everyone

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3
Q

What is opportunity sampling?

+ weakness

A

People that are available at the time

Weakness
The participants might lack population validity

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