Research Methods Flashcards
Name the sampling methods
Simple random Stratified Snowball Volunteer Opportunity Quota Systematic
Explain simple random sampling
Selecting names from a list at complete random
Explain stratified sampling
Splitting the group into smaller groups of gender, age etc and then picking one from each group at random
Explain snowball sampling
Ask one person to participate and then asking them to find others
Explain volunteer sampling
Letting people know or putting up an advert and seeing who comes forward
Explain systematic sampling
Choosing every nth from a list
Explain quota sampling
Opportunity sampling but ensuring you pick a range of people
Explain opportunity sampling
Approaching/asking people to participate
Give 2 pros of simple random
No bias
Quick, simple, inexpensive
Give 2 cons of simple random
Requires a sampling frame
Not representative
Give 2 pros of stratified
No bias
Representative
Give 2 cons of stratified
Requires sampling frame
Time consuming
Give 2 pros of snowball
Access without sampling frame
No bias
Give 2 cons of snowball
Time consuming
Not representative
Give 2 pros of volunteer
Access without sampling frame
No bias
Give 2 cons of volunteer
Not representative
Time consuming
Give 2 pros of systematic
Representative
No bias
Give 2 cons of systematic
Requires a sampling frame
Not easy/simple
Give 2 pros of quota
Access without sampling frame
Representative
Give 2 cons of quota
Time consuming
Biased
Give 2 pros of opportunity
Access without sampling frame
Quick, inexpensive, simple
Give 2 cons of opportunity
Not representative
Biased
Name the primary research methods
Questionnaire Structured interview Unstructured interview Semi-structured interview Focus group Non-participant observation Participant observation
Name the secondary research methods
Official statistics
Personal documents
Mass media
Explain questionnaires
Written down closed questions given out to participants
Explain structured interviews
Asking pre-prepared questions face to face with participants
Explain unstructured interviews
Asking non pre-prepared questions, more open ended and conversation like
Explain semi-structured interviews
Asking pre-prepared but open ended questions and adding questions as you go
Explain focus groups
Interviewing a group of people at the same time
Explain non-participant observations
Researcher is present with the group but not actively participating
Explain participant observations
The researcher is active in the group, almost becomes a member of the group while researching
Explain official statistics
Data from the government e.g. crime/work/unemployment/births/deaths
Explain personal documents
Diaries/letters/photos from people who have experienced events
Explain mass media
Newspapers/TV/radio reports of events
Give 2 pros of questionnaires
Quick/cheap
It collects standardised answers so patterns/comparisons can be made
Give 2 cons of questionnaires
Lacks verstehen
Questions may be misinterpreted
Give 2 pros of structured interviews
Questions can’t be misinterpreted
The answers can still be standardised
Give 2 cons of structured interviews
Lacks verstehen
The researchers presence can lead to participant lying
Give 2 pros of unstructured interviews
Has verstehen
The questions can’t be misinterpreted
Give 2 cons of unstructured interviews
Time consuming
Answers can’t be standardised
Give 2 cons of semi-structured interviews
Answers can’t be standardised
Time consuming
Give 2 pros of focus groups
Has verstehen
Being in a group can encourage more conversation
Give 2 cons of focus groups
Requires highly skilled researcher
Time consuming
Give 2 pros of non-participant observations
Authentic data
Researcher less likely to be involved in illegal behaviour
Give 2 cons of non-participant observations
Hawthorne effect may occur
Deception
Give 2 pros of participant observations
Has verstehen
Researcher can ask questions
Give 2 cons of participant observation
Hawthorne effect can occur
Researcher could be involved in illegal behaviour
Give 2 pros of official statistics
Can see patterns/make comparisons with data
Big sample - more representative
Give 2 cons of official statistics
Can’t explain why something happens
May not correspond with sociologists research
Give 2 pros of personal documents
Useful for events that happened in the past
Not overly expensive
Give 2 cons of personal documents
Can be misinterpreted
Not representative - not everyone keeps personal documents
Give 2 pros of mass media
Not overly expensive
Good for quantitative and qualitative data
Give 2 cons of mass media
May not correspond with researcher
Reports could be exaggerated
Name the practical issues
Time/money
Personal characteristics/skills
Subject matter
Name the ethical issues
Intrusion of privacy Deception Informed consent The right to withdraw Protection from harm
Name the theoretical issues
Validity/verstehen
Reliability/objectivity
Representative/generalisable
Explain the time/money issue
Large scale research can be costly and time consuming
Ethnographic research is time consuming
Explain the personal characteristics/skills issue
Some methods e.g. participant observations and focus groups require good social skills
Bias can affect observations/unstructured interviews
Explain the subject matter issue
Sensitive subjects discussed in ethnographic approaches
Explain the intrusion of privacy issue
Asking too in-depth questions
Ensuring confidentiality
Explain the deception issue
Lying about what the research is used for/whether researcher is who they say they are
Explain the informed consent issue
Ensuring the participants are consenting to being researched - covert studies
Explain the right to withdraw issue
Participants shouldn’t be pressured/coerced into completing/taking part in the research
Explain the protection from harm issue
Includes researcher and participants - not partaking in illegal behaviour
Explain validity/verstehen
Viewing the world from the point of view of the participants
Researcher should spend lots of time with participants
Lengthy interviews - detail - qualitative
Explain reliability/objectivity
All participants tested in the same way - closed and standardised questions
Can be repeated and get similar results
Quantitative
Longitudinal
Explain representativeness/generalisability
Range of groups
No bias in selection of participants
High response rate and sufficient size sample - quick method needed
Give 2 pros of semi-structured interviews
Has verstehen
Questions can’t be misinterpreted
How do you write a research proposal
T - topic aims. Explain what you set out to do and justify using either quantitative or qualitative method
O - operationalise the concepts given in the question
M - method of research
S - sampling method
A - analysis
P - practical issues
E - ethical issues
T - theoretical issues
What are the types of analysis
Interpretivist - for qualitative methods, noting down themes, make transcripts
Positivist - for quantitative methods, noticing patterns and trends, making graphs from data
Explain methodological pluralism
2 different types of research repeated to check results are the same
Explain triangulation
2 of the same types of research repeated to check the results are the same