Research Methods Flashcards
1
Q
positivism
A
seeing sociology as a science, using quantitative data and scietific evidence such as experiments and statistics to reveal a true nature of how society operates. macro sociology
2
Q
interpretivism
A
looks at meanings and individuals. uses qualitative methodologies such as observation and interviews. micro sociology
3
Q
primary research
A
information collected by the sociologist themselves who are doing the study
4
Q
secondary research
A
existing data that has already been collected
5
Q
quantatitive data
A
data that can be measured. deals with numbers
6
Q
qualitative data
A
data is observed not measured. deals with descriptions
