Research Methods Flashcards
What is a correlation
A relationship between two continuous co-variables.
What is a case study?
Detailed analysis of an unusual individual or event.
What are the characteristic of a case study?
May involved case history. Qualitative and quantitative data. Tend to be longitudinal.
Case study strengths
Insight into unusual cases provides understanding of usual functioning.
Case study limitations
Generalisation from small samples. Conclusions based on subjective interpretation of researchers, subjective data from participants.
What is content analysis
A form of observation in which communication is studied indirectly
What is quantitative data?
Number based, countable and measurable
What is qualitative data?
Interpretation bases, descriptive and relating to language
What are the strengths of content analysis?
Fewer ethical issues, high external validity, flexible approach that can be adapted.
What are the limitations of content analysis?
Information may be studied out of context and be subjective. Reflexivity aims to address the issue of bias.
What is reliability?
A measure of consistency. Any measurement should produce the same result unless the thing it is measuring has changed
What are the ways of assessing reliability?
Test-retest
Inter-observer reliability
How do you improve reliability in questionnaires?
Some items may need to be changed to close questions as these are less ambiguous.
How do you improve reliability in interviews?
Should avoid learning or ambitious questions and ensure interviewers are trained.
How do you improve reliability in observations?
Behavioural categories should be properly operationalised, more training may be needed.
How do you improve reliability in experiments?
Standardised procedures to ensure consistency when testing participants.
What is validity?
A measure of truth. Whether a test, scale etc produces a legitimate result which represents behaviour in the real world.
What is internal and external validity?
Whether something measures what it was designed to measure, and whether findings can be generalised.
What is ecological validity?
The extent to which findings can be generalised from one setting to another.
Mundane realism of task may affect ecological validity.
What is temporal validity
Whether findings from a study hold true over time.
What is face validity?
An assessment of validity, does the test measure what it’s supposed to on the face?
What is concurrent validity?
Do results match with previously established test?
How do you improve validity in experimental research?
Use of control group. Standardised procedures. Single-blind and double-blind procedures.
How do you improve validity in a questionnaire
Use of lie scales and anonymity to reduce social desirability bias.