research methods

Question 1

qualitative and quantitative research

Answer 1

qualitative: preferences, words, meanings
quantitative: numbers and statistics

Question 2

questionnaires

Answer 2

• series of questions compiled to info can be gathered
• open or closed questions
• designed for high number of participants - shorter answers

Question 3

surveys

Answer 3

used to collect quantitative data - systematic evaluation of issue/situation

Question 4

interviews

Answer 4

conversation between two or more people
- informal or formal
- gathers opinions, thoughts
- allows for depth questioning - less chance of misinterpreting answers
- can be more expensive

Question 5

observation

Answer 5

looking and noting specific elements

Question 6

tests and experiments

Answer 6

verifies, hypothesises or allows further investigation of an idea
- aim method results conclusion

Question 7

statistical analysis

Answer 7

collecting, organising, interpreting numerical data
gain insight into real problems e.g population issues
proves or disproves hypthesis

Question 8

social media and targeted online communication analysis

Answer 8

target market acceptance using likes, views counts and reward cards to track spending/viewing habits

Question 9

metadata collection

Answer 9

e-commerce
not very public but helps identify and understand target market behaviours

Question 10

ethics in research

Answer 10

ethics reflect aims, goals, influence accepted behaviour
important to behave in ethical manner when researching - repsect for intellectual property, copyright, maintaining confidentiality to protect privacy of those involved
dont copy and claim it is your own