project analysis + marketing and market research

Question 1

what is in the project analysis

Answer 1

• design briefs
• appropriateness of design
  solutions
• criteria for evaluation and
  factors to consider

Question 2

describe design briefs

Answer 2

• by formulating one, you are working out what you need to focus on to make a successful product
• comprehensive market research may be conducted, to analyse competition and so that it can be generated to solve a problem
• target market needs to be established so they can examine potential buyers

Question 3

decribe appropiateness of design solutions

Answer 3

• Must consider all design factors so that a product can be deemed successful.
• Clear limitations and parameters must be identified.

Question 4

describe criteria for evaluation and factors to consider

Answer 4

• Develop a criteria to evaluate success – most important functional and aesthetic
  criteria

Question 4

identify parametres of design

Answer 4

• limit/boundaries that define work: obligations outside of control
• established around standard size, available heights or spaces, environmental issues
  e.g design lamp: lamp’s height, voltage that it would run off, socket type for light globa

Question 5

what is the purpose of market research?

Answer 5

• allows designers to identify target market + what opportunities exist so that product can be developped successfully
• analyse competition e.g existing designs
• identifies needs and wants of target market

Question 6

what are the sources of data ?

Answer 6

primary reseach: conducted by going directly to the source e.g interviews, experimenting, statistics
secondary research: facts/data obtained from sources other than the original sources e.g books, people’s reports
demographics: section of population grouped according to common characteristics e.g age, gender

Question 7

what are the 5 p’s in marketing

Answer 7

product, price, place, promotion, packaging, profit

Question 8

describe marketing environments

Answer 8

1. micro environment
   forces that can impact performance of product in marketplace can be controlled internally by company
   company, suppliers, customers, competitors
2. Macro environment: not controlled, marketer will read, interpre and use forces to advantage
   forces: demographic trends, economic trends, natural environment trends, technoligcal trends, marketing decisions, cultural trends

Question 9

what to consider when selecting appropriate resources

Answer 9

safety, whole life cycle, intellectial property (recognises ownership of a product of the intellect that has commercial value including copyrighted property), personal skills, access to specialists (available technologies)

Question 10

developing + demonstrating proficiency in using resources

Answer 10

• tools etc never used before = learn how to use correctly and safely
  -proficiency begins with determining risks involved + developing expertise to achieve desired outcome , part of developing quality project

Question 11

Laws to ensure safe practices

Answer 11

NSW: SafeWork NSW - aims to achieve safe workplaces, effecitive return to work and security for injured workers
- promotes safer/healther workplace

Work Health and Safety Act 2011
- protects health, safety and welfare of all employees, employers, and self employed people
- aims to address increasing rates of injuries + illnesses

Australian Standard: safety-related guidleines that products must adhere to before being sold

Question 12

ways to ensure safe practices

Answer 12

• training
  -risk assessment (analyse task + assess various risks + likelihood of it occuring
• develop control measures - best practice (rules/guidelines)
• aim: eliminate accidents