Research Methods Flashcards
What’s the aim of sociological research?
Gather data.
Establish correlations.
Develop theories
What’s longitudinal study?
Takes place over a long period of time.
What’s case study?
Detailed and in-depth study of a single case
What’s ethnographies?
Scientific description of people and culture
What’s hypothesis?
Proposed explanation made on the basis of limited evidence as a starting point for further investigation
What’s triangulation?
Using more than one research methods
What are the factors affecting sociologist topic choices?
Values of the researcher.
Personal interest.
Funding.
Development in sociology and society.
Theoretical beliefs.
What are the factors influencing choice of method?
Practical
Ethical
Theoretical
Practical considerations
Cost/funding research.
Time available.
Research opportunity.
Type of data.
Personal characteristics of the researcher.
Subject matter.
Sample size.
Access to participants.
Ethical considerations
Vulnerable groups.
Harm. Privacy.
Confidentialities.
Legality.
Informed consent.
Pre emptive consent.
Covert research and consent.
Deceptions.
Gate keepers.
PERVERT
Practical
Ethical
Reliability
Validity
Examples
Representativeness
Theoretical
What are the factors influencing reliability?
Research methods
Data type
Participants
What are the factors influencing validity?
Hawthorne affect
Social desirability
Demand characteristics
Group dynamics
Data type
What are the factors influencing representativeness?
Sample size
Research method
Theoretical perspectives:Positivists
Use methods of natural science.
Quantitative method.
Aimed to identify and measure social structures.
Establish correlations.
Theoretical perspectives:Interprevists
Scientific methods are inappropriate to study society.
Behavior changes in different situations.
Have to find meaning behind actions.
First hand data.
Can’t be directly observed and counted.
Can’t establish social facts as it is subjective values and interpretations.
Key features of positivist
Macro scale.
Only study what can be observed objectively see.
Individuals are passive.
Produce quantitative data.
Avoid personal involvement.
Look for casual relationships
Key features of interpretivist
Society can’t exist without individuals.
Reality is subjective and created by interactions.
Society is socially constructed.
Individuals are active.
Uncover meanings.
Small scale and in depth.
Types of random sampling methods
Simple sampling-selecting names randomly from sampling frame, doesn’t guarantee representative sample.
Systematic sampling-every nth is chosen, stops researcher bias but it is not truly random.
Stratified random sampling-population under study is divided according to known criteria, representative sample but only possible with a detailed sampling frame available.
Quota sampling – research establish how many people they want in a sample with particular characteristics, then find a selection of relevant people to fill this quota, fairly representative and will work with there’s no sampling frame but can be less representative that other sampling.
Types of non random sampling
Snowball sampling – used when difficult to get access to the subject group of people of when there is no sampling frame. Involves make contact with a member of target population to be studied, then ask to name one or more possible contact, gain info on groups hard to find but it’s unrepresentative.
Theoretical sampling-more useful to study non typical people eg women occupy non traditional roles, good to test theories but unrepresentative.
What are the practical strength of questionnaire?
Easy.
Cheap.
No Hawthorne effect and researcher bias.
Quick and easy to analyze.
What are the practical weaknesses of questionnaire?
Low response rate.
Misunderstand the question.
Answers may not fit the categories given.
Leading questions.
What are the ethical strength of questionnaire?
Informed consent is given when completing.
Anonymous.
What are the ethical weakness of questionnaire?
Could have sensitive questions.
Harm to participants.
What are the theoretical strength of questionnaire?
Detailed data.
Reliable.
Large sample.
Easy to quantify and analyze (closed) Detached and objective.
What are the practical strength of interviews?
Can build rapport flexible (structured).
Can clarify questions.
What are the practical weakness of interview?
Time-consuming.
Training of interview is costly. Requires interviewers skills.
Examples of lab experiments
Milligram
Examples of field experiment
Rosenthal and Jacobsen.
Bandura
What are the practical strength of experiments?
Controlled variables.
Real life environment (field).
What are the practical weaknesses of experiment?
Time consuming.
Cost for training.
Cost of hiring value (lab).
Access.
What are the ethical strength of experiment?
Consent from gatekeepers
What are the ethical weakness of experiment?
Harm to participants.
Lack of anonymity.
Deception.
What are the theoretical strengths of experiment?
In depth data
Reliable (lab)
Quantitative
Gains cause and effect
What are the theoretical weakness of experiment?
Validity
Small sample
Hawthorn effect
Research effect
What are the theoretical weaknesses of questionnaire?
Participants can lie.
Someone else may answer the questions.
Social desirability.
Lack of rapport.
What are the ethical strengths of interviews?
Good for sensitive topics
Can explain to get informed consent
What are the ethical weaknesses of interviews?
Harm caused from sensitive topics
Can’t be anonymous
Peer pressure (focus group)
What are the theoretical strengths of interview?
In depth data
Reliable (structured)
Qualitative data
What are the theoretical weaknesses of interview?
Demand characteristics
Unreliable
Small sample
Peer pressure
Hawthorne effect
What’s focus group?
Informal group interview.
Group of people gathered together and asked to discuss a particular issue
Examples of covert non-participant observation
Humphires, pretended to be gay voyeur, studied homosexual activity in public toilets
Example of covert participant observation
Flowers, got a job as a telephone sex line worker, studied how women learned to mask feelings when talking to clients.
Example of overt non-participants observation
Mirza and Reay, observed classes in 2 African Caribbean supplementary schools
Example of overt participant observation
Lyng, studied skydivers, and motorcyclist to find out why they participate
What are the practical strengths of observations?
Flexible
Researcher can ask questions (overt)
Only way to research some groups
What are the practical weaknesses of observations?
Time
Costly
Researcher effect
Need skilled researchers
Relies on memory (covert)
Some groups hard to access
What are the ethical strengths of observations?
Can inform the consent (overt)
Findings can be kept anonymous
What are the ethical weaknesses of observations?
Lack of informed consent (covert)
Breach of privacy
Going native
Harm to researcher or participants
Illegal act
No confidentiality when in research
Gatekeepers
What are the theoretical strength of observation?
In depth data
Verstehen
Build rapport for more honest response
Small scale
Qualitative
What are the theoretical weaknesses of observation?
Hawthorne effect
Hard to quantify
Small sample
Unreliable
Participants observation-getting in
Blackman, young homeless people, can use gatekeepers.
Bennett, local Breakdancer help to get into the hip-hop scene
Participants observation-staying in
Moore, young people, unable to gain full acceptance due to age, but overcame by using young female researchers
Participants observation-getting out
Patrick, left the study quickly due to high violence
Can be difficult to fully leave again once joined and may go native
Examples of observations
Hargreaves-setting and streaming
Wright-classroom observation
Willis-Lad study
Fuller-high, low, middle aspires in inner London school
Gilborn-Race, ethnicity, and education
Evans-W/C values of education
What is official stats?
Secondary data
Published by gov, organizations, etc.
E.g. British crime survey
Gov favors as help to gain political positions
Official stats pos
Cost a little or nothing
Often large sample sizes
Well planned
Often conducted regularly
May only be the major source of info on specific topic
Favored by positivist
Establish correlation between different times, societies, etc.
Official stats neg
Produced by the state, not a full image.
Interpretivist reject this as it is socially constructed.
Collected for administrative purposes rather than for sociological research.
Documents
Qualitative data, express beliefs and meanings held by individuals and organizations
Personal documents
+
Detailed data
Ethnographic
Cheap
Easy to access
-
Subjective
Unrepresentative
Unreliable
Validity