Research Methods Flashcards
What’s the aim of sociological research?
Gather data.
Establish correlations.
Develop theories
What’s longitudinal study?
Takes place over a long period of time.
What’s case study?
Detailed and in-depth study of a single case
What’s ethnographies?
Scientific description of people and culture
What’s hypothesis?
Proposed explanation made on the basis of limited evidence as a starting point for further investigation
What’s triangulation?
Using more than one research methods
What are the factors affecting sociologist topic choices?
Values of the researcher.
Personal interest.
Funding.
Development in sociology and society.
Theoretical beliefs.
What are the factors influencing choice of method?
Practical
Ethical
Theoretical
Practical considerations
Cost/funding research.
Time available.
Research opportunity.
Type of data.
Personal characteristics of the researcher.
Subject matter.
Sample size.
Access to participants.
Ethical considerations
Vulnerable groups.
Harm. Privacy.
Confidentialities.
Legality.
Informed consent.
Pre emptive consent.
Covert research and consent.
Deceptions.
Gate keepers.
PERVERT
Practical
Ethical
Reliability
Validity
Examples
Representativeness
Theoretical
What are the factors influencing reliability?
Research methods
Data type
Participants
What are the factors influencing validity?
Hawthorne affect
Social desirability
Demand characteristics
Group dynamics
Data type
What are the factors influencing representativeness?
Sample size
Research method
Theoretical perspectives:Positivists
Use methods of natural science.
Quantitative method.
Aimed to identify and measure social structures.
Establish correlations.
Theoretical perspectives:Interprevists
Scientific methods are inappropriate to study society.
Behavior changes in different situations.
Have to find meaning behind actions.
First hand data.
Can’t be directly observed and counted.
Can’t establish social facts as it is subjective values and interpretations.
Key features of positivist
Macro scale.
Only study what can be observed objectively see.
Individuals are passive.
Produce quantitative data.
Avoid personal involvement.
Look for casual relationships
Key features of interpretivist
Society can’t exist without individuals.
Reality is subjective and created by interactions.
Society is socially constructed.
Individuals are active.
Uncover meanings.
Small scale and in depth.
Types of random sampling methods
Simple sampling-selecting names randomly from sampling frame, doesn’t guarantee representative sample.
Systematic sampling-every nth is chosen, stops researcher bias but it is not truly random.
Stratified random sampling-population under study is divided according to known criteria, representative sample but only possible with a detailed sampling frame available.
Quota sampling – research establish how many people they want in a sample with particular characteristics, then find a selection of relevant people to fill this quota, fairly representative and will work with there’s no sampling frame but can be less representative that other sampling.
Types of non random sampling
Snowball sampling – used when difficult to get access to the subject group of people of when there is no sampling frame. Involves make contact with a member of target population to be studied, then ask to name one or more possible contact, gain info on groups hard to find but it’s unrepresentative.
Theoretical sampling-more useful to study non typical people eg women occupy non traditional roles, good to test theories but unrepresentative.
What are the practical strength of questionnaire?
Easy.
Cheap.
No Hawthorne effect and researcher bias.
Quick and easy to analyze.
What are the practical weaknesses of questionnaire?
Low response rate.
Misunderstand the question.
Answers may not fit the categories given.
Leading questions.
What are the ethical strength of questionnaire?
Informed consent is given when completing.
Anonymous.
What are the ethical weakness of questionnaire?
Could have sensitive questions.
Harm to participants.