Media Flashcards
Types of media ownership
Private ownership–individuals, families, or shareholders.
State ownership–own and fully controlled by gov.
Public service broadcasting ownership–controlled by states, but are impartial in broadcasting.
Media reform coalition
March 2021, just 3 companies dominate 90% of national newspaper market and 80% of the market.
Facebook control three of the top five social media media services
Curran
1937 4 men old owned approximately half of all newspapers sold nationwide so not much has changed in recent years.
What’s vertical integration?
The process in which media company attempts to control all aspects of their industry to maximize profits.
What’s horizontal integration?
The process in which media organization acquires different kinds of media.
What’s global conglomerations?
Large organizations with international presence, have a wide range of product and services across many companies.
What are the two fold process of synergy?
- media companies produce other products associated with primary product.
- advertise their product through own means.
What’s technological convergence?
Several pieces of technology are put into one media products
Bagdikian ‘media monopoly’
Examine media ownership and control, media ownership concentration is not new, in 1983, 50 corporations involved in media ownership in USA but by 1992, 22 corporations control 90% of media outlets and by 2004 reduced to 7.
Media regulations:legal policies
The laws of liberal-prevent publication of untrue statements.
The racial and religious hatred act and equality act-Forbid publication of opinion that will encourage discrimination.
The obscene publication act-for bid anything a quote deems obscene.
Super injunction-Prevent media from reporting story details and mention existence of the injunction itself.
Media regulations: regulatory bodies
Ofcom-independent, considers all complaints about programs against broadcasting code.
BBC Trust-Independent of BBC management, accept complaints on issues like editorial content, TV, licensing, and digital switchover.
Advertising standards agency-considers whether advert are legal and truthful by measuring against advertising codes.
Media regulations:gov
Holding official gov press conferences and briefings, ensure gov line is presented.
Spin doctors.
Refusing broadcast license.
Electronic surveillance
Marxism and media:audiences are passive (Millband)
Media is a tool used by dominant group.
New opium of people.
Control also imposed economically on media’s workforce, must produce what their boss want to keep their job.
Marxism and media:owners influencing media
Media owned by R/C, use it to spread capitalist ideology and create false class consciousness
Marxism and media:gov and owners control media (Tunstall and Palmer)
Gov offer regulatory favors
The Leveson inquiry
During its investigation into culture, practice and ethics of the press, uncovered links between media owners and gov
Eva:Marxism
Neophiliacs, developments of new media makes it difficult to be tightly controlled by R/C.
Independent bodies to control content.
Levene, fluid rather than concentrated media ownership
Neo Marxism and media:journalists
Media owners have less direct impact on media instead its selected and influenced by media professionals.
Despite lack of direct influence, still produce contents support dominant ideology
Glasgow media group
Most journalists are white M/C male
Neo Marxism and media:hegemony (Gramsci)
Dominant ideology is constantly reinforced in society, the norm.
Ideological state apparatus and false class consciousness
Neo Marxism and media:techniques of media owners
2 techniques are used in media to ensure hegemonic values are transmitted in media:
Agenda-setting
Media place more importance on certain stories and narratives, limited media arguments.
Gatekeeping
Media hold certain info back as it doesn’t fit the ideology
Eva:Neo Marxism
Media often present criticisms of dominant ideology to attract audiences and get more profit.
Traditional Marxism, underestimate true power of media owners.
Hall, no total dominance
Pluralism and media:audiences in control of media
Media is driven by economic factors.
Consumer hold purchase lower and decide content
Pluralist (Whale)
Media owners have global problems so cant concerned with the date today running of the media outlets