Research Methods Flashcards
anecdotal evidence
Reliance on systematic observation over opinion
operationalize
Figure out how to define and measure abstract concepts
dependent variable
What is being measured
complex experimental designs
Experiment with two or more independent variables
social neuroscience
Identifying neural processes underlying social behavior and cognition
participant variable
Individual characteristics of research subjects
cover story
A fake description of the purpose of a study, used when deception is necessary in order to answer a research question.
confederate
Actor working with researcher
Field experiment
Real-world situations
basking in reflected glory
taking pride in the accomplishments of other people in one’s group (sports fans identify with a winning team)
Experience sampling method
Naturalistic observation using technology
Survey research
Administering a questionnaire to respondents in person, by phone, mail, or internet
priming
Used to manipulate behavior by making more accessible certain concepts or beliefs
manipulation check
Used to determine whether the manipulation worked properly
Social or behavioral priming
Activation of one social concept in memory can cause changes in behavior, physiology, self-reports without conscious awareness
Correlational research
Measuring the association between two variables
Ecological validity
Study finding obtained under conditions that are normal for everyday life
Samples of convenience
Recruited in the way that prioritizes convenience over representatives
Social facilitation
We perform tasks better with other people around
Scientific Method
Observation, Hypothesis, Experiment, Data Collection, Conclusion, and Retest
Hypothesis
A testable prediction
Independent variable
Manipulated by the experimenter
laboratory environments
Setting where the researcher can control situations and manipulate variables
random assignment
coin flip
Naturalistic observation
Watching people in their environments without interfering
terror management theory
Manages anxiety from death
Archival research
Examining archives, stats, speeches, letters, tweets.