Research Methods Flashcards
anecdotal evidence
Reliance on systematic observation over opinion
operationalize
Figure out how to define and measure abstract concepts
dependent variable
What is being measured
complex experimental designs
Experiment with two or more independent variables
social neuroscience
Identifying neural processes underlying social behavior and cognition
participant variable
Individual characteristics of research subjects
cover story
A fake description of the purpose of a study, used when deception is necessary in order to answer a research question.
confederate
Actor working with researcher
Field experiment
Real-world situations
basking in reflected glory
taking pride in the accomplishments of other people in one’s group (sports fans identify with a winning team)
Experience sampling method
Naturalistic observation using technology
Survey research
Administering a questionnaire to respondents in person, by phone, mail, or internet
priming
Used to manipulate behavior by making more accessible certain concepts or beliefs
manipulation check
Used to determine whether the manipulation worked properly
Social or behavioral priming
Activation of one social concept in memory can cause changes in behavior, physiology, self-reports without conscious awareness