Research Methods Flashcards
Bias
Where preference is taken for a group or school of thought with limited reasoning behind the decision
Objectivity
To have no preference for one thing over another
Reliability
It is repeatable and consistant
Representativeness
Showing that people of many demographics are represented in the data
Validity
Actually measuring what it claims to measure
Verstehen
An empathetic understanding of social phenomena
Primary data
Data acquired by oneself
Secondary data
Data acquired by someone else e.g official facts and figures
Quantitative research methods are…
Numerical, factual, objective, macro
Examples of quantitative research methods include….
Structured interviews, questionares
Qualitative research methods are…
Depth opinions, descriptive, micro, unstructured, bias
Examples of qualitative research methods include….
Unstructured interviews, observations, surveys with long answers
