Research and development planning Flashcards
Research may be intended to…
improve products or processes. R&D should support the organisation’s strategy, be properly planned and be closely co-ordinated with marketing.
There are two categories of R&D
Product Research
Process Research
Product Research
The new product development process must be carefully controlled;new products are a major source of competitive advantage but can cost a great deal of money to bring to market. A screening process is necessary to ensure that resources are concentrated on projects with a high probability of success.
Process research
Process research involves attention to how the goods / services are produced. Process research has these aspects:
Processes are crucial in service industries as part of the services sold
Productivity: efficient processes save money and time
Quality management for enhanced quality
