Research Flashcards
What are qualitative methodologies in veterinary research?
Explore, explain and describe society: ideas, processes, people’s interpretations of their experiences and people’s actions and practices.
Build textual data using conversations, documents, observations.
What are the properties of qualitative research methodologies?
- Different in different disciplines
- Robust, systematic, informed
- Reliable, valid and credible
- Ethical, reflexive and critical
List examples of qualitative methodologies.
Interviews
Sampling
Focus groups
Content and discourse analysis
Ethnography
Participant observation
What data do interviews provide?
- Information about people’s perceptions and experiences
- Understanding people’s motivations and rationales for actions
- Understand a social phenomenon
What are the 3 types of interviews?
- Structured interviews
- Semi-structured interviews
- Open-ended interviews
Name 6 types of sampling.
Random
Systematic
Stratified
Quota
Purposeful
Snowball
What data is achieved through focus groups?
- Origins in market research, heavily used in political campaigns
- Explore community issues
- Multiple views about an issue, establish priorities, arrive at consensus
- Re-design of veterinary medicine records
- Needs of pet-keepers during evacuation
How do focus groups compare and contrast to interviews?
- Similar process to build topic guide
- But less an interviewer and more a facilitator
- Focus on answers but also on dynamics
- So usually requires 2 people - facilitation and note-taking
What data is achieved from content and discourse analysis?
- How topics are talked about and what does this say about them
- How arguments are built, how they are framed, how narratives have changed and with what impact
- Individual, institutional, corporative, societal
What data is achieved through ethnography and participant observation?
- Researcher experiences life from the participants’ view
- Describe a whole community/social issue
- Describe and understand ‘from within’
How do ethnography and participant observation differ?
Level and length of embeddedness – ethnography is over a longer time
How does ethnography and participant observation compare and contrast to interviews and focus groups?
- Can involve all methods but must include observation
- Becoming part of the community or shadowing
- Asking questions, taking notes, constant reflection
- Listening to what people say and observing what they do
What are the challenges associated with ethnography and participant observations?
- Access is harder as the researcher is stepping into their place and life
- A lot more intense
What is observed upon ethnography and participant observations?
Actions, interactions, conversations and the role of objects and rules, places, senses, moods. But also what/who is not said, done or present.
