Research Flashcards
Normative analysis
prescriptive, based in reason and logic
Empirical analysis
descriptive / explanatory, based on observation and measurement
Scientific approach
an understanding of knowledge (epistemology) and way of obtaining knowledge (methodology)
Positivism
there is an objective reality
Interpretivism
reality changes with perspective and is decided by the individual
Core beliefs of scientific approach
- Empiricism: knowledge is derived from real world observation, not theoretical deduction
- Determinism: everything has a cause that we can find
- Objectivity: science should accurately represent reality
- Replication: science is cumulative, so we need to repeat research to make sure it’s correct
Intersubjectivity
multiple studies should demonstrate similar findings
Components of a research report
- Abstract/executive summary
- Introduction
- Research design
- Presentation of findings
- Discussion
- Conclusions
- References
Null findings
research that results in no proven connection between 2 concpets
Replicable
showing you research so others can replicate it to prove your hypothesis
Transmissible
using research that is easy to understand
Informed consent
research participants need to fully understand the extent to which they will participation and the nature of the project
Systematic errors
getting the same wrong answer after multiple attempts
Random errors
getting different answers each time you attempt
Levels of measurement (NOIR)
- Nominal: only names and categories
- Ordinal: ordered information
- Interval / Ratio: exact numbers
Applied research
research done to solve a real world problem
Basic research
research done for the sake of understanding new ideas
Measurement errors
gap in between you expected result and the actual result
Positive correlation
both variables move in the same direction (up or down)
Negative correlation
variables move in opposite directions
Causation
one concept happens because of another concept
Correlation
2 concepts move similarly, but this may not be because of each other
Independent variable
the variable that isn’t changed by the other (cause)
Dependent variable
the variable that changes based on the other one (effect)
Types of random sampling
- Simple: draw from a group
- Systemic: creating an algorithm to draw from a group
- Proportionate: random selection based on the percentages in the population
- Disproportionate: weighted random selection to over-represent certain groups
Types of non-random sampling
- Convenience / Accidental: sampling the first people you can find
- Volunteer: people select to be a part of the sample
- Purposive / Judgemental: manually creating a sample from personal judgement and knowledge
- Snowball: starting with a small group who then ask others like them
- Quota: selecting people to fill a requested list
Sampling error
difference in sample statistic and population parameter
Margin of error / confidence interval
how close the sample is to the population (as represented by a % range)
Document analysis
gathering key facts and basic level information from documents (names, dates, times, numbers)
Text analysis
systematic study of content, form, and substance of a text
Discourse analysis
what the text says about society, meaning, and interactions
Content analysis
message of the text, frequency of terms, length of text
Structural content analysis
physical measurements of the content (pictures, titles)
Substantive content analysis
what is being said or written (idealogical leanings, coverage bias)
Manifest content
visible surface content
Latent content
underlying meaning of the content
Codebook
rules of the analysis (what words you are looking for, what part of the content)
Intercoder reliabilty
multiple people reading or watching the same content and getting the same result
Interviewer effect
the impact the interviewer’s presence has on the interviewee and the information shared
Observation research
observing behaviour in it’s natural setting as it occurs
Participant observation
being a part of the group you are studying
Obtrusive participant observation
the group knows they are being studied
Unobtrusive participant observation
the group does not know they are being studied
Covert participant observation
undercover observation of a group (illegal)