Reporting Flashcards
Group people by any attribute and include opportunity info. Drill down and explore.
People Performance Report
Stats in the individual links in your emails.
Email Link Performance
Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc
Email performance
Review interactions with your emails sent through Marketo Sales Insight in Salesforce, Microsoft Dynamics, and the Outlook and gmail plug-in.
Sales Insight Email Performance
Automatic reporting based on the Person Status field.
People by Status Report
Basic reporting for your revenue model. See Revenue Cycle Analytics for deeper reporting.
People by Revenue Stage Report
Not a replacement for Google Analytics, but still really good information.
Landing Page Performance
Basic program metrics like members and success. See Revenue Cycle Analytics for deeper reporting.
Program Performance
Report on web activity to your landing pages and public website.
Web Page Activity
Report on web activity and to your landing pages and public website, grouped by company.
Company Web Activity
See how well your engagement program is working.
Engagement Stream Performance Report
A _____ is a person that has a status in a program.
Member
For an email program, a person is added to membership only when…
the email is sent.
What are program statuses?
Steps people go through in a program. Steps are defined by the channel. (Invited, RSVP’s, Attended, No Show)
