Best Practices

Question 1

What must you do before deleting a folder?

Answer 1

Make sure it is empty.

Question 2

Best Practice for Naming Scheme

Answer 2

Abbreviation of Program Type
The Year
Month
Optional DD
Brief Description

Ex: NL 2022-10-6 Newsletter

Question 3

Best way to organize your engagement program?

Answer 3

With folders

Question 4

Are email programs allowed in other email programs?

Answer 4

No!

Question 5

What do you need to do when adding an A/B test to your email program?

Answer 5

1. Pick a test type
2. Schedule the A/B test
3. Define the Winner

Question 6

For A/B testing if you choose Engagement Score for the Winner Criteria, you have to…

Answer 6

wait at least 24 hours for the test to run.

Question 7

What does Custom Conversion do in an A/B Test?

Answer 7

Allows you to pick any event as a conversion by using triggers and filters.

Question 8

Do you need a “Was Sent Email” filter when setting up a trigger using Custom Conversion in an A/B test?

Answer 8

Marketo will only allow triggers for people who have been sent the email from this email program. No need to add a “Was Sent Email” filter.

Question 9

What two options are available when selecting a Winner in an A/B test?

Answer 9

Automatic and Manual

Question 10

If you are doing a Date/Time A/B test, what option can you choose for declaring the Winner?

Answer 10

You can only choose manual.

Question 11

What does the Manual Declare Winner option do?

Answer 11

Sends the test out and waits for you to declare the winner.

You will receive a report of the results.