Marketing Activities/ Campaign Management Flashcards
What are the 3 main areas of a Smart Campaign?
- Smart Lists
- Flow
- Schedule tabs
Smart list defines and what does it have?
Defines who you want to target in the Smart Campaign.
It has filters and triggers.
Flow Step
Includes the steps you want the smart campaign to perform, including Wait Steps and split choices.
Schedule Tab
When you run your Smart Campaign.
Can even run on a reoccurrence so it runs on a repeated schedule.
Period Costs
Money you spend in a specific month on a program.
Months without a period costs will roll “backwards” to the last one that was defined.
Tags
Helps filter data for reporting processes. Describes your program.
Tag type is the kind of information you want to sort by.
“Program Owner”
Each tag type will have values to choose from.
“Anna”
Channels
Helps filter data for reporting processes.
Report on how your members moved through your program.
Each channel has a set of progression statuses and one status that is set to equal “success”.
Example:
Channel = Roadshow
Progression Status = Invited, Registered, Attended, No Show
Success = Attended
“Event with Webinar” System Mappings
When using “Event with Webinar” System Mappings will be locked (as required by webinar integrations) and cannot be edited.
When using the type “Event”, system mapping for Registered, Waitlisted, and Attended statuses is required. As such, those statuses cannot be hidden.
What is a Stream?
A stream is a pool of prioritized content that the engagement program will use to nurture people.
What are two types of content you can add to engagement program streams?
Emails and Programs
Emails will be sent to people at Cast time.
What is a Cast?
A cast is the event of sending emails from an Engagement Program.
Stream Cadence
You decide when a Cast happens by setting up a Stream Cadence. This is how you schedule content to go out at regular intervals.
What is a Person Cadence?
A status that defines its ability to receive content from an engagement program.
You can use the Change Engagement Program Cadence flow step to change this to Paused or Normal.
Where can tokens be used?
smart campaign flow steps emails landing pages snippets web campaigns
Member Tokens
Used to insert unique values from integrated services partners.
Example: unique URLs for webinar attendees. {{member.webinar url}}
*This token will only populate if the smart campaign that sends the email is a child asset of the Event Program.
