Rebranding, people & contentment

Question 1

People & groups

Answer 1

• Diverse, different people / involvement
• Players: Fund rebranding. Gov, organisations
• EU European regional development fund —> grants, raise income levels
• Corprate bodies (banks, insurance) Carry out physical dev, investments
• None profit organisations invoke change, not affected by it

Question 2

Contested rebranding

Answer 2

• Not always welcomed by groups / individuals

- Due to perspectives

Question 3

Change in character

Answer 3

• Gentrification: socio-economic change, wealthy move in, large disposable income, improve services
• News agents / hardware replaced with restaurants & more
• Property price increase, poor residents out

Question 4

Favouring 1 group

Answer 4

• Rebranding can benefit 1 group
• Liverpool shopping center developed, locals felt it was of little use to them
• Suitable for entrepreneurs not locals

Question 5

Priority differences

Answer 5

• Agencies, different priorities from locals
• Employment of cheaper labor not locals
• Ignoring locals
• Attracting investment from elsewhere