Rebranding, people & contentment Flashcards

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1
Q

People & groups

A
  • Diverse, different people / involvement
  • Players: Fund rebranding. Gov, organisations
  • EU European regional development fund —> grants, raise income levels
  • Corprate bodies (banks, insurance) Carry out physical dev, investments
  • None profit organisations invoke change, not affected by it
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2
Q

Contested rebranding

A
  • Not always welcomed by groups / individuals

- Due to perspectives

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3
Q

Change in character

A
  • Gentrification: socio-economic change, wealthy move in, large disposable income, improve services
  • News agents / hardware replaced with restaurants & more
  • Property price increase, poor residents out
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4
Q

Favouring 1 group

A
  • Rebranding can benefit 1 group
  • Liverpool shopping center developed, locals felt it was of little use to them
  • Suitable for entrepreneurs not locals
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5
Q

Priority differences

A
  • Agencies, different priorities from locals
  • Employment of cheaper labor not locals
  • Ignoring locals
  • Attracting investment from elsewhere
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