Communities shaping places Flashcards

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1
Q

How

A
  • Communities & organisaitons contribute, place profiles
  • Residents associations (1920 - 1930), concerned: housing, enviro, community (speed limits, ect)
  • New builds, focused on new community, community organisations
  • Most active associations, place identified, distinct character (former village, now urban)
  • Associations, non gov org (NGO), focus, buildings / feature
  • Physical elements preserved
  • Social media encourage collab in place making
  • Sharing of reasons
  • Input from locals
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2
Q

Why rebrand

A
  • Places have image, depends on perception
  • Place brand, pop image recognised
  • Negative brand / failing brand = rebranding
  • 1960 - 1970, UK attempted balance spatial economy, relocation public & private sector employment from London to peripheral regions
  • Peripheral regions, negative image, industry decline
  • Advertising attempt, rebrand
  • Places competing globally, TNC investment
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3
Q

Rebranding

A
  • Brand artefact: physical enviro, buildings, built enviro. features. Create new / reuse / remove old environments
  • Brand essence: peoples experience. Living / working / visiting / talking
  • Brandscape: positioning of place in relation to competitors
  • Difficult decide areas to promote
  • Existing identities reworked / created
  • Offer different experiences
  • Divided opinions
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4
Q

Strategies

A
  • Market-led: Private investors, profit (business owners, ect)
  • Top-down: Large scale organisations + authorities
  • Flagship dev: Large scale 1 off projects, catalyst for dev
  • Legacy: Sporting events
  • Events / themes: Festivals. catalyst cultural dev / transformation
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5
Q

Elements

A

-Architecture: Reinforce heritage / promotion, reuse buildings. Alters place usage
-Heritage use: Monuments, myths, legends (Stonehenge, Saxon history)
Retail: Shopping experience, Brands, international profiles
-Art: Galleries & events, Economic & cultural contribution
-Sport: International sporting, catalyst
-Food: High quality, Specialist food / shops, International reputation

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