Rebranding Image - Amsterdam Flashcards
1
Q
What was the negative issues with Amsterdam?
A
- associated with ‘drug cafes’
- social and economic decline in some areas
- people getting drunk on stag dos
- drunk male tourists weeing in the canal
- ‘Red light district’
2
Q
What would they like people to think of now? Positives
A
- visit the museum
- environmentally friendly e.g. cycling path
- art gallery (Vincent Van Gogh)
- they have have canals surrounded by greenery and have gondolas
3
Q
What have they done to change peoples perspectives of Amsterdam?
A
- banned the ‘weed pass’ for tourists
- built the “I Amsterdam” sign - 8000 photos taken on social media per day
- tried to host the olympics
4
Q
How do places change over time?
A
Due to migration of people, flows of ideas and investment of money
