How Can Places Be Rebranded

Question 1

Define “place meaning”:

Answer 1

The perception a visitor has of a place

Question 2

Define “place representation”:

Answer 2

How a place is portrayed or seen by society. It can change due to the media

Question 3

Define “place memory”:

Answer 3

Is when places try to “make the past come to life” through preserving old architecture, ‘living’ museums, festivals etc…

Question 4

How is the “blue plaque” scheme in London of famous peoples homes, an effective way of evoking place memories?

Answer 4

It helps people to learn about important buildings

Question 5

How is the shakespeares reconstructed globe theatre in London good at evoking place memories?

Answer 5

Makes people realise what it would of been like during shakespeares time, by the use of actors

Question 6

How does the battle of Evesham re-enactment annual weekend of the 1265 battle good at evoking place memories?

Answer 6

Helps people be able to ‘experience’ and get an insight into what it would of been like to live in those times

Question 7

Define “re-imaging”:

Answer 7

When a place tries to distance itself from a previous bad image

Question 8

Define rebranding:

Answer 8

The way a place is marketed so it gains a new identity. This could lead to new investment and tourists

Question 9

Define corporate bodies:

Answer 9

The organisation who does the rebrand adverts e.g. travel company

Question 11

What are corporate bodies?

Answer 11

Are organisations such as businesses (e.g. hotels) or governments that aim to rebrand places

Question 12

What is “visit England”?

Answer 12

The government aimed at ‘selling’ a positive image of tourism (these is also wales and Scotland)