rebranding

Question 1

name three groups that act as players in rebranding

Answer 1

NGO’s (eg national trust), governments and TNC’s

Question 2

name a specific continental group that assists in rebranding

Answer 2

The EU’s European Regional Development Fund -gives grants to assist areas that fall way below average income levels in Europe

Question 3

give an example of what the ERDF have done in the UK

Answer 3

made improvements on the A55 along the North Wales Coast, boosted tourism for wales

Question 4

what role do NGO’s such as the national trust play

Answer 4

manage landscapes and preserve them. Places become notorious for these land scapes.

Question 5

name three disadvantages in rebranding

Answer 5

If gentrification occurs old residents may no longer be able to afford an area, flagship developments strategies such as big shopping centres can put local businesses at a disadvantage, locals may disapprove of the environmental change and damage that comes with new infastructure

Question 6

describe a negative role planners and architects have played

Answer 6

in 1950-19080 in the UK the growing urban population meant that the demand for housing far exceeded the supply, this led to architects and planners quickly producing poor quality housing such as tower blocks. an example of a place that has suffered with this is Hulme, Manchester

Question 7

give two facts about Barcelona’s economic impact on the rest of Spain

Answer 7

Barcelona receives 1/4 of the total FDI in Spain, amounts for more than 1/4 of Spain’s GDP