Readings: Berkowitz/Schome & Gordon

Question 1

Cohorts

Answer 1

are groups of individuals who are born during the same time period and journey through life together

Question 2

“defining moments”

Answer 2

shape an individual’s preferences, desires, attitudes, and buying behaviors
such that these shared experiences distinguish one cohort from another

Question 3

generations are defined by their

Answer 3

year of birth

Question 4

what are the 7 american cohorts and health care provisions

Answer 4

• The Great Depression Cohort
• The WWII Cohort
• The Postwar Cohort
• Boomers I Cohort: The Leading-Edge Boomers
• Boomers I Cohort: The Leading-Edge Boomers
• Generation X
• The Millennials: Generation Y