11/11: Media Influences on PPC- Heather

Question 1

Positive Media Influence

Answer 1

Education

Question 2

Negative Media Influence

Answer 2

False Information

Question 3

Predisposing Influences

Answer 3

Communication style
Self-concept
Linguistic resources

Question 4

Cognitive-Affective Influences

Answer 4

Goals
Perception of partner
Perception of relationship
Communicative strategies
Emotional state

Question 5

Cognitive Effects

Answer 5

Most common and observable, short-term learning of information

Question 6

Attitudinal Effects

Answer 6

Feelings about a product, individual, or idea on the basis of media content
Easier to create than change

Question 7

Behavioral Effects

Answer 7

Causing someone to act

attending a concert, buying a product, or voting for a candidate

Question 8

Psychological Effects

Answer 8

Media content can inspire feelings of fear, joy, happiness, or amusement
Entertainment

Question 9

Cultivation Theory

Answer 9

Continuous exposure to television can shape our view of reality

Question 10

What is the content of DTC advertisements and how persuasive are they?

Answer 10

Factual claims
Attempts to appeal to consumers
Portrayal of medication and lifestyle of “patients”