Reading: Arts Diplomacy Flashcards
1
Q
Why is fine arts more effective than pop culture?
A
Fine arts last longer. Pop culture is for immediate consumption
2
Q
Who is fine art targeted at?
A
The elite. It is expensive
3
Q
What is the difference between the US and French approaches to fine art?
A
France is investing more money in the promotion of fine art. The US uses another strategy, which do however seem to be working for the US
4
Q
Why should the US focus on fine art promotion?
A
It could be good for the survival of the American image abroad.
