Razlage (5. - 9.)

Question 1

Shareholders

Answer 1

They buy shares and with that they own a part of or have a stake in the company.

Question 2

Stakeholders

Answer 2

Are shareholders (owners) together with the company’s staff: customers, suppliers,..

Question 3

Unquoted business

Answer 3

Are businesses which are not listed on the stock exchange.

Question 4

Business angels

Answer 4

They provide financial backing to start-ups in return for a proportion of the company equity.

Question 5

Debt financing

Answer 5

Is borrowing money from a lender (creditor) with the understanding that the full amount (principal and interest) will be repaid by a fixed date.

Question 6

Leasing - financial facilities

Answer 6

After all the payments have been made, the business customer becomes the owner of the equipment (hire purchase).

Question 7

Mortgage

Answer 7

A valuable property promised to a lender if one is unable to repay a debt.

Question 8

Subsidy

Answer 8

Money given by a government to help support a business the market does not support.

Question 9

The balance of trade (BOT)

Answer 9

Shows the difference between imported and exported goods (visible trade).

Question 10

The balance of payments (BOP)

Answer 10

Includes the transactions of goods, services, financial capital and financial transfers (invisible trade).

Question 11

Trade deficit

Answer 11

If a country imports more than it exports.

Question 12

Tariffs/duties

Answer 12

Are taxes on imported goods.

Question 13

Quotas

Answer 13

Are maximum quantities of a product allowed into a country during a certain period of time.

Question 14

Freight/cargo

Answer 14

How the goods are called during transport.

Question 15

Shipper

Answer 15

A person or company that sends goods by sea, land, air,..

Question 16

Freight forwarder

Answer 16

A person specializing in arranging storage.

Question 17

Trade barriers

Answer 17

Regulations and policies that restrict international trade.

Question 18

Freightage

Answer 18

The price for transporting goods.

Question 19

Money loser

Answer 19

When a high-end brand loses snob-appeal.

Question 20

Blunders

Answer 20

Meanings caused by different languages.

Question 21

Push strategy

Answer 21

When a brand uses sales force to create consumers demand.

Question 22

Pull strategy

Answer 22

When heavy advertising creates such consumer demand that consumers ask for the product from the retailer/wholesaler/producer.

Question 23

Direct marketing

Answer 23

Can come in the form of post, email, telephone calls, mail orders,..

Question 24

Personal selling

Answer 24

Involves face-to-face selling and selling over the phone.

Question 25

Neuromarketing approach

Answer 25

Are applied to exploit sensory messages (soft played music, the aroma,..).

Question 26

Word of mouth advertising (WOM)

Answer 26

This is where satisfied customers praise a product or service to others.

Question 27

Niche marketing

Answer 27

Focuses on a specific segment of a market.

Question 28

Mass marketing

Answer 28

Focuses on majority of consumers.

Question 29

Snob appeal and me-tooism

Answer 29

The practice of imitating others.

Question 30

Saturated market

Answer 30

When there are to many products and too few buyers.

Question 31

Persuasive advertising

Answer 31

The ultimate goal is to make the consumers buy the product.

Question 32

Informative advertising

Answer 32

It mainly gives information (time, date,..).

Question 33

Celebrity endorsement

Answer 33

And advertisement with a famous person saying that they use and like a particular product.

Question 34

Slogan

Answer 34

A short easily remembered phrase.

Question 35

Retailer

Answer 35

A shop that sells to end buyers.

Question 36

Market leader

Answer 36

A brand that has the largest market share.

Question 37

Wholesaler

Answer 37

Someone who buys and sells goods in large amounts to other businesses.

Question 38

Compulsive shopping

Answer 38

An addiction characterized by an uncontrollable urge to spend money.

Question 39

Networking

Answer 39

Building and maintaining professional relations.

Question 40

Lobbying

Answer 40

When a company tries to influence a politician or public official to change laws in its favour.

Question 41

Dining etiquette

Answer 41

The rules about table manners and accepted behaviour.

Question 42

Power dressing

Answer 42

A style of clothing and appearance which makes people seem authoritative.

Question 43

Power meal

Answer 43

A short meal during which business is discussed.

Question 44

Corporate hospitality

Answer 44

Entertaining valued business clients.

Question 45

Regulators

Answer 45

Are officials ord bodies who supervise a particular industry or business activity.

Question 46

Internship/work experience

Answer 46

During this students acquire some hands-on experience.

Question 47

Performance appraisal

Answer 47

A meeting between an employee and their manager to evaluate the employee’s work and to plan future tasks.

Question 48

Non-competition clause

Answer 48

Is a contractual agreement stating that an employee will not pursue a profession or trade in competition against the employer upon termination of employment or resignation.

Question 49

Overdraft

Answer 49

Bank facility which allows a business to be in the red.

Question 50

Leasing

Answer 50

Financial facility which allows a business to use an asset over a fixed period of time in return for regular payments.

Question 51

Diversification

Answer 51

Involves spreading investments.

Question 52

Venture capital

Answer 52

Is invested in exchange for an equity stake in start-up firms and small unqouted businesses.

Question 53

Unquoted business

Answer 53

A business which is not listed on the stock exchange.