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Marketing and advertising Flashcards

1
Q

targeting

A

ciljanje

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2
Q

positioning

A

pozicioniranje

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3
Q

performance analysis

A

analiza pristopa

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4
Q

marketing mix

A

trženjski splet

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5
Q

promotion

A

oglaševanje

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6
Q

marketing research

A

trženjska raziskava

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7
Q

placement/distribution

A

distribucija, lociranje

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8
Q

target market

A

ciljni trg

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9
Q

consumer profile

A

profil kupca

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10
Q

purchasing behaviour

A

nakupno vedenje

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11
Q

rivals/competitors

A

tekmeci, konkurenca

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12
Q

communication campaign

A

trženjsko komuniciranje

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13
Q

profitability

A

profit

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14
Q

brand awareness

A

zavedanje znamke

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15
Q

loyalty

A

zvestoba

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16
Q

creating value

A

ustvarjanje vrednosti

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17
Q

brand recognition

A

prepoznavanje znamke

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18
Q

household brands

A

vsakodnevne znamke

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19
Q

private label brands/own brands/store brands

A

zasebno osnovane znamke

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20
Q

market leaders

A

vodilni na trgu

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21
Q

mass media

A

masovni medij

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22
Q

public relations (PR)

A

odnosi z javnostjo

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23
Q

endorsements

A

oglaševanje z znanimi

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24
Q

subliminal advertising techniques

A

prikrite oglaševalske tehnike

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25
Q

neuromarketing approach

A

vpliv na podzavest kupca

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26
Q

word of mouth advertising (WOM)

A

od ust do ust

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27
Q

trademark

A

pravno zaščitena blagovna znamka

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28
Q

brand

A

ime blagovne znamke

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29
Q

me-tooism (snob appeal)

A

kopiranje drugih

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30
Q

commission

A

naročilo

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31
Q

consensus

A

soglasje

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32
Q

principles

A

načela

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33
Q

exploited

A

izkoriščeno

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34
Q

copywriter

A

pisec reklamnih besedil

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35
Q

saturated market

A

zasičen trg

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36
Q

overseas operation

A

čezmorske aktivnosti

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37
Q

above the line advertising (ATL)

A

moderno oglaševanje

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38
Q

below the line advertising (BTL)

A

tradicionalno oglaševanje

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39
Q

branding

A

oblikovanje blagovne znamke

40
Q

consumerism

A

potrošništvo

41
Q

mass market

A

množični trg

42
Q

niche marketing

A

trženje v vrzelih

43
Q

point of sale (POS)

A

prodajno mesto

44
Q

billboard

A

oglasni pano

45
Q

unique selling points (USP)

A

inovativna prodajna mesta

46
Q

buy one get one free (BOGOF)

A

kupi enega, drugega dobiš zaston

47
Q

4Ps - product, price, placement, promotion

A

proizvod, cena, prostor, promocija

48
Q

4Cs - customer, cost, communication, competition

A

stranka, strošek, komunikacija, tekmovanje

49
Q

ciljanje

50
Q

pozicioniranje

A

positioning

51
Q

analiza pristopa

A

performance analysis

52
Q

trženjski splet

A

marketing mix

53
Q

oglaševanje

54
Q

trženjska raziskava

A

marketing research

55
Q

distribucija, lociranje

A

placement/distribution

56
Q

ciljni trg

A

target market

57
Q

profil kupca

A

consumer profile

58
Q

nakupno vedenje

A

purchasing behaviour

59
Q

tekmeci, konkurenca

A

rivals/competitors

60
Q

trženjsko komuniciranje

A

communication campaign

61
Q

profit

A

profitability

62
Q

zavedanje znamke

A

brand awareness

63
Q

zvestoba

64
Q

ustvarjanje vrednosti

A

creating value

65
Q

prepoznavanje znamke

A

brand recognition

66
Q

vsakodnevne znamke

A

household brands

67
Q

zasebno osnovane znamke

A

private label brands/own brands/store brands

68
Q

vodilni na trgu

A

market leaders

69
Q

masovni medij

A

mass media

70
Q

odnosi z javnostjo

A

public relations (PR)

71
Q

oglaševanje z znanimi

A

endorsements

72
Q

prikrite oglaševalske tehnike

A

subliminal advertising techniques

73
Q

vpliv na podzavest kupca

A

neuromarketing approach

74
Q

od ust do ust

A

word of mouth advertising (WOM)

75
Q

pravno zaščitena blagovna znamka

76
Q

ime blagovne znamke

77
Q

kopiranje drugih

A

me-tooism (snob appeal)

78
Q

naročilo

A

commission

79
Q

soglasje

80
Q

načela

A

principles

81
Q

izkoriščeno

82
Q

pisec reklamnih besedil

A

copywriter

83
Q

zasičen trg

A

saturated market

84
Q

čezmorske aktivnosti

A

overseas operation

85
Q

moderno oglaševanje

A

above the line advertising (ATL)

86
Q

tradicionalno oglaševanje

A

below the line advertising (BTL)

87
Q

oblikovanje blagovne znamke

88
Q

potrošništvo

A

consumerism

89
Q

množični trg

A

mass market

90
Q

trženje v vrzelih

A

niche marketing

91
Q

prodajno mesto

A

point of sale (POS)

92
Q

oglasni pano

93
Q

inovativna prodajna mesta

A

unique selling points (USP)

94
Q

kupi enega, drugega dobiš zaston

A

buy one get one free (BOGOF)

95
Q

proizvod, cena, prostor, promocija

A

4Ps - product, price, placement, promotion

96
Q

stranka, strošek, komunikacija, tekmovanje

A

4Cs - customer, cost, communication, competition

English (12 decks)

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