Abbreviations Flashcards
HRM
human resources management
Ltd / LLC
private limited company/corporation
Plc / Inc / Corp / Co
public limited company/corporation
CEO
chief executive officer
GM
general manager
MD
managing director
LLC
limited liability company
R&D
research and development
IT
information technology
HQ
headquarters
PR
public relations
GAAP
generally accepted accounting principles
IFRS
international financial reporting standards
BOT
balance of trade
FDI
foreign direct investment
BOP
balance of payments
FTA
free trade agreements
WTO
world trade organization
L/C, LC
letter of credit
AWB
airway bill
B/L, BL, BOL
bill of lading
POS
points of sale
USPs
unique selling points
BOGOF
buy one get one free
ATL
above the line advertising
WOM
word of mouth
4Ps
product, price, placement, promotion
4Cs
customer, cost, communication, competition
COGS
costs of goods sold
IPO
initial public offering
MNC
multinational corporation
CFO
chief financial officer