Radio

Question 1

Ofcom Charter and Agreement

Answer 1

distinctive, high quality, creative outputs
mix of genres played, more diverse than other
stations
reflect diverse communities of UK
focus on audience interaction
unpopular opinion segment
avoid jokes at the expense of groups

Question 2

Listener statistics

Answer 2

88% of UK population tune into radio weekly
65% of UK them tune in digitally
57% of radio listening is digital, rising steadily from 2013 which was 36%
17% of UK listen to radio 1

Question 3

Use of technology

Answer 3

reach audience and appeal to digital native audience
promote using its social media accounts
BBC website and youtube promote it
listeners contact via social media, not phone-ins
Radio 1 twitter asks music questions, and shows clips of popular/trending artists

Question 4

Impact of Greg James

Answer 4

Increase listeners by 300,000 in first quarter
involves audience a lot with audience driven segments
10 minute takeover - audience submitted songs
Unpopular opinion
Bleak Morning Shoutouts
reads lots of listener messages, social media/emails

Question 5

Requirements of PSB (public service broadcaster)

Answer 5

Requirements: unbiased news, UK originated programmes, distinctive content
How they’re met: 8:30 headlines with small audio bites and info, advertises BBC programmes, Greg James has his own segments (distinctive and UK originated)

Question 6

Different to Heart/Capital

Answer 6

no adverts
heart focuses on celebrity news/gossip
more diverse topics/music - to meet the charter

Question 7

how it appeals to 15-29yr olds

Answer 7

mainstream music, and more varied than other stations
light hearted tone - universal appeal
News
Interaction over social media - appeals to digital native audience