Adverts Flashcards
1
Q
Maslow
A
Hierarchy of needs Physiological Safety Love and belonging Esteem Self actualisation
2
Q
Dyer
A
Lines of appeal Happy families Rich luxurious lifestyles Dreams and fantasy Successful romance and love Elite people/experts Glamorous places Successful careers Art, culture, history Nature and natural Beautiful women Self-importance and pride Comedy Childhood
3
Q
Fowler 15 basic needs
A
Sex Affiliation - friendship Nurture Guidance Aggress - get even Achieve Dominate - power Prominence - social status Attention Autonomy Escape Feel safe Aesthetic sensations Satisfy curiosity Physiological
4
Q
Simple adverts
A
Mostly text describing product
Requires audiences to already have interest
Found in hobby magazines
Mild encouragement maybe
5
Q
Compound
A
Subtle association
Picture does the persuading
6
Q
Complex
A
Normally for luxury products
Sell using luxury lifestyle that the product fades into
Visual imagery associated with wealth, status, etc.
7
Q
Sophisticated
A
Extension of complex
Explore hidden/subconscious feelings
Dream-like imagery
