Newspapers Stuff Flashcards
Lord Rothermere
Mail
I
Metro
Most UK readers
Reach PLC
star
Express
Mirror
Murdoch
Sun
Times
Scott trust
Observer
Guardian
Barclay brothers
Telegraph
Online newspapers
Guardian online: 1999
Daily mail online: 2003
All newspaper sales decreasing since 1950s
2017 guardian made more money from online newspapers
Online journalists have higher salaries 56k Vs 39k
Daily mail ownership
DMGTt - public company
Shareholders want profit, soft news preferred as it’s more popular
History of reflecting editor’s views - Geordie Greg
Guardian ownership
Scott trust - private company
Values freedom of press
Different columnists and editorials express different views - but all left leaning
Regulation of Mail and guardian
Mail: IPSO regulation, can force corrections, only steps in if public complain
Guardian: self regulated
Mail and guardian audiences
Mail: 75% 55+
Guardian: 41% 55+
Mail 56% C1C2
Guardian: 62% AB