Radio 1 Flashcards
PSB
Public service broadcasting
PSB in Radio 1
-educate- news bulletin
-inform- new bands and new music/releases
-entertain- different music played, anecdotes/stories told
-universality- radio 1 is available to all
-diversity- different music genres played, different stories.
Radio 1 1967
-Radio was only live and had to be consumed at the time of the broadcast.
-The broadcasts were only available from 5:30am until 2:00am.
-Radio was consumed through radios at home or small portable radios with a small aerial to pick up a signal.
-The signal was not universally available geographically.
Radio 1 Now
-Radio can be consumed in a variety of way i.e. online/streamed, downloaded, digital, traditional radio frequency.
-Radio can be consumed live or catch-up.
-Radio can be consumed anywhere in the world.
-There are thousands of radio stations we have access to providing niche products and services.
-Music is now downloadable and stream able, so we done need radio to listen to music.
How has radio 1 coped with changing demands and pressures since 1967?
Changing demands:
-Needle time- only 5 hours of music played a day.
-Online presence
-Downloading music
-Audience consumption changing
Pressures:
-New technology
-Audience behaviour changing
-More competition- more radio stations
-Changed presenters/ DJ’s
Why is radio 1 no longer as popular?
-The generational gap
-Audience behaviour and consumption has changed.
-More platforms available to access music- Spotify, apple music, YouTube.
-Social media advertises new music
What is radio doing to capture/ maintain audiences?
-Official websites may contain additional content; when a pop star is interviewed on Radio 1 there may be exclusive excerpts which are only available online.
-Webcams can be used to stream radio shows as they are broadcast, allowing the audience to see what is happening in the studio. In this way, radio isn’t just audio-based; it is transformed via new technology into an audio-visual medium.
