Kim Kardashian

Question 1

Audience

Answer 1

Part of the appeal is that players are free to choose their avatars looks, ethincity, gender and sexuality.

Question 2

Uses and gratification theory

Answer 2

personal integrative- gives players the illusion of online relationships and friends. Also, your own ambitions and interest are reflected in the game.

Question 3

Positive Representations

Answer 3

The game has been praised for its reputation of diversity. Race, ethnicity and sexuality are all celebrated in the game.

Question 4

Negative Representations

Answer 4

The app has been criticised for the reputation of women as it focuses on beauty, looks and dating. It suggests that women should want to be admired for their appearance, that dating a man is a way to be happy and that being famous without any clear talent is something to aspire to.

Question 5

Narrative

Answer 5

The narrative is to complete missions and gain more followers and a higher celebrity status

Question 6

Characters

Answer 6

The characters are all concerned with celebrity, fashion, beauty.

Question 7

Convergence

Answer 7

Things like Facebook, Twitter, and YouTube are used in the game to promote your characters fame levels.
Kim K promotes the game on her own personal social media accounts.