Quiz 4

Question 1

The sum total of learned beliefs, values, and customs that serve to regulate the consumer behaviour of members of a particular society.

Answer 1

Culture

Question 2

Forms of Cultural Learning

Answer 2

• Formal Learning
• Information Learning
• Technical Learning

Question 3

How Culture is Communicated

Answer 3

• language and symbol
• ritual
• sharing of culture

Question 4

The Measurement of
Culture

Answer 4

• Content Analysis
• Consumer Fieldwork/Fieldwork observation
• Value Measurement Instruments/Participant observers

Question 5

• A method for systematically analyzing the content
of verbal and/or pictorial communication.
• Frequently used to determine prevailing social
values of a society.

Answer 5

Content Analysis

Question 6

A measurement technique that takes place within a
natural environment that focuses on observing
behaviour (sometimes without the subjects’
awareness).

Answer 6

Field Observation