Quiz 3

Question 1

Two or more people who
interact to accomplish either
individual or mutual goals.

Answer 1

Group

Question 2

A person or group that serves
as a point of comparison (or
reference) for an individual in
the formation of either general
or specific values, attitudes, or
behaviour.

Answer 2

Reference Group

Question 3

Types of Reference Groups

Answer 3

● Membership
● Extent of interaction
● Nature of attraction
● Degree of formality

Question 4

Symbolic

Answer 4

Membership

Question 5

Direct versus indirect

Answer 5

Extent of interaction

Question 6

Aspirational versus dissociative

Answer 6

Nature of attraction

Question 7

Formal versus informal

Answer 7

Degree of formality

Question 8

Types of Reference Group Influence

Answer 8

● Informational Influence
● Normative Influence
● Identification Influence

Question 9

When a member of reference group provides information used to make purchase decisions

Answer 9

Informational Influence

Question 10

When we conform to group norms in order to belong to that group.

Answer 10

Normative Influence

Question 11

When we identify with, and internalize, a group’s values and behaviours.

Answer 11

Identification Influence

Question 12

Selected Consumer-Related Reference Groups

Answer 12

■ Friendship groups
■ Shopping groups
■ Work groups
■ Virtual groups or communities
■ Brand communities
■ Consumer-action groups
■ Celebrities

Question 13

Types of celebrity appeals

Answer 13

• Testimonial
• Endorsement
• Actor
• Spokesperson

Question 14

Referring to personal use

Answer 14

Testimonial

Question 15

Celebrity lend his or her name

Answer 15

Endorsement

Question 16

Present a product as part of character endorsement

Answer 16

Actor

Question 17

respresent the brand over extended period of time

Answer 17

Spokesperson

Question 18

8 roles in family decision making process

Answer 18

1. Influencers
2. Gatekeepers
3. Deciders
4. Buyers
5. Prepapers
6. Users
7. Maintainers
8. Disposers

Question 19

provide information

Answer 19

Influencers

Question 20

Control the flow of information

Answer 20

Gatekeepers

Question 21

w/ power to determine unilaterally or jointly

Answer 21

Deciders

Question 22

Transform the product

Answer 22

Preparers

Question 23

use or consume particular product

Answer 23

Users

Question 24

Repair the product

Answer 24

Maintainers

Question 25

initiate or carry out the disposal

Answer 25

Disposers

Question 26

The process by which children
acquire the skills, knowledge,
and attitudes necessary to
function as consumers.

Answer 26

Consumer Socialization

Question 27

Other Functions of the Family

Answer 27

■ Economic well-being
■ Emotional support
■ Suitable family lifestyles