Quiz 1: Finals

Question 1

The inner psychological characteristics that both determine and reflect how a person responds to his or her environment.

Answer 1

Personality

Question 2

Nature of Personality

Answer 2

■ Personality reflects individual
differences
■ Personality is consistent and
enduring
■ Personality can change

Question 3

Theories of Personality

Answer 3

■ Freudian Theory
■ Neo-Freudian Personality Theory
■ Horney’s CAD Theory
■ Cognitive Theories of Personality
■ Trait Theory

Question 4

Unconscious needs or drives are at the heart of human motivation

Answer 4

Freudian Theory

Question 5

Three interacting systems

Answer 5

• Id
• Ego
• Superego

Question 6

primitive and impulsive drives

Answer 6

Id

Question 7

Individual’s conscious control.

Answer 7

Ego

Question 8

Individual’s internal expression of
society’s moral and ethical codes of conduct

Answer 8

Superego

Question 9

Social relationships are fundamental to the formation and development of personality.

Answer 9

Neo-Freudian Personality Theory

Question 10

Using the context of child-parent relationships

Answer 10

Horney’s CAD Theory

Question 11

individuals can be classified into:

Answer 11

⁕Compliant individuals
⁕Aggressive individuals
⁕Detached individuals

Question 12

One who desires to be loved, wanted, and
appreciated by others.

Answer 12

Compliant Personality

Question 13

One who moves against others (e.g., competes with others, desires to excel and win admiration).

Answer 13

Aggressive Personality

Question 14

One who moves away from others (e.g., who desires independence, self-sufficiency, and freedom from
obligations).

Answer 14

Detached Personality

Question 15

Personality as differences in cognitive processes (how consumers process and react to information)

Answer 15

Cognitive Theories of Personality

Question 16

• Quantitative approach to personality as a set of psychological traits
• Single-trait or multiple-trait theories

Answer 16

Trait theory

Question 17

The extent to which a person is considered “materialistic”

Answer 17

Consumer materialism

Question 18

Consumers fixated on certain products or categories of products

Answer 18

Fixed consumption behavior

Question 19

“Addicted” or “out-of-control” consumers

Answer 19

Compulsive consumption behavior

Question 20

Personality-like traits associated with brands

Answer 20

Brand Personality

Question 21

Segmenting consumers on the basis of
their activities, interests and opinions.

Answer 21

Psychographic Segmentation