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CONSU > Quiz 2: Attitudes > Flashcards

Quiz 2: Attitudes Flashcards

1
Q

a settled way of thinking or feeling about someone or something.

A

Attitude

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2
Q

Components of attitude

A
  1. Affect
  2. Behavior
  3. Cognitive
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3
Q

Feelings or emotions that something evokes.

A

Affect

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4
Q

Tendency or disposition to act in certain ways towards something.

A

Behavior

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5
Q

Our thoughts, beliefs, and ideas about something.

A

Cognitive

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6
Q

The opinion or belief segment of an attitude

A

Cognitive component

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7
Q

● The emotional or feeling segment of an attitude.
● Emotional response (liking/disliking) towards an attitude object.

A

Affective Component

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8
Q

An intention to behave in a certain way toward someone or something.

Past experiences regarding an attitude object.

A

Behavioral Component

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9
Q

our behavior can change according to our experiences w/ various people

A

Experiences

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10
Q

broadens our horizon and influences our thinking, actions, behaviors and attitude.

A

Education

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11
Q

Four possible reactions to attitude objects

A
  • Positive attitude
  • Negative attitude
  • Indifference
  • Dual Attitudes
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12
Q

Attitude formation

A

• Mere exposure
• Associative learning
• Self-perception
• Functional Approach

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13
Q

tendency to develop more positive feelings towards objects and individuals, the more we are exposed to them.

A

Mere exposure

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14
Q

two ways we can learn by association, either implicitly through classical conditioning, or explicitly through operant conditioning

A

Associative Learning

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15
Q

unconscious but still have effect on ou beliefs and behaviors.

A

Implicit attitude

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16
Q

those we are consciously aware of and that clearly influence our behavior and beliefs.

A

Explicit Attitude

17
Q

we form attitudes not due to exposure or associative learning, but from observation of our own behavior.

A

Self-perception

18
Q

Sometimes formed based on the degree to which they satisfy different psychological needs, so this is an active rather that passive attitude

A

Functional Approach

19
Q

Four basic psychological needs

A
  1. Utilitarian
  2. Knowledge
  3. Ego-defensive
  4. Value-expression
20
Q

relates to reward and punishment

A

Utilitarian

21
Q

need for order, structure, or meaning.

A

Knowledge

22
Q

protect ourselves from external threats or internal feelings.

A

Ego-defensive

23
Q

expresses consumer’s values or self-concept

A

Value-expression

24
Q

Factors which influence attitude

A
  1. Psychological
  2. Economic
  3. Family
  4. Society
  5. Experience
  6. Social Factors
25
Q

determined by psychological factors like ideas, values, beliefs, perception, etc. All these have a complex role in determining a person’s attitude.

A

psychological

26
Q

attitude also depends on issues such as his salary, status, work, etc.

A

Economic

27
Q

plays a significant role in the primary stage of attitudes held by individuals. Initially, a person develops certain attitudes from his parents, brothers, sister, and elders in the family.

A

Family

28
Q

play an important role in formatting the attitudes of an individual. The culture, the tradition, the language, etc., influence a person’s attitudes. Society, tradition, and the culture teach individuals what is and what is not acceptable

A

Society

29
Q

Attitudes form directly as a result of experience. They may emerge due to direct personal experience, or they may result from observation.

A

Experience

30
Q

Social roles and social norms can have a strong influence on attitudes. Social roles relate to how people are expected to behave in a particular role or context. Social norms involve society’s rules for what behaviors are considered appropriate

A

Social factors

CONSU (5 decks)

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