Quiz 3

Question 1

_____ are the data that is deemed most important in the operation of a business

Answer 1

Master Data

Question 2

_____ can be used to visualize user-generated content on a site

Answer 2

Tag Clouds

Question 3

the term _____ was coined by Harvard business professor Jeffrey Rayport to describe how good business techniques can be driven by word-of-mouth or person to person communication

Answer 3

viral

Question 4

The concept of _____ is based on the notion that distributed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of individual experts

Answer 4

Collective intelligence

Question 5

People who maintain blogs are called _______

Answer 5

Bloggers

Question 6

Which of the following is a shifting perspective from web 1.0 to web 2.0

Answer 6

Virtual Teams

Question 7

which of the following statement is true about a mashup?

Answer 7

it is an application or a web site that integrates one or more web services

Question 8

Twitter is a(n)

Answer 8

microblog

Question 9

In addition to being used for communication and collaboration, organizational intranets are widely used for enabling employee self-service for administrating benefits, managing retirement plans, or other

Answer 9

portals

Question 10

____ are comprised of members from different geographic areas assembled as needed to collaborate on a certain project

Answer 10

virtual teams

Question 11

Which of the following statements is true about viral marketing.

Answer 11

It uses the network effect to increase brand awareness.

Question 12

Which of the following is an example of synchronous communication?

Answer 12

videoconferencing

Question 13

________ sites create social online communities where individuals with a broad and diverse set of interests meet and collaborate.

Answer 13

Social networking

Question 14

t allows expert system rules to be represented using approximations or subjective values in order to handle situations where information about a problem is incomplete.

Answer 14

Fuzzy logic

Question 15

Which of the following statements is true about a digital dashboard?

Answer 15

statements is true about a digital dashboard?

It is used to support push reporting, exception reporting and alerts, and pull reporting usage models.

Question 16

Which of the following statements is true about an operational system?

Answer 16

It consists of narrow and simple updates and queries.

Question 17

Which of the following statements is true about key-indicator reports?

Answer 17

They provide a summary of critical information on a recurring schedule.

Question 18

________ can be achieved by rolling up a data cube to the smallest level of aggregation needed, reducing the dimensionality, or dividing continuous measures into discrete intervals.

Answer 18

Data Reduction

Question 19

The ____ of a Web site is its ability to keep visitors at the site and attract repeat visitors.

Answer 19

Stickiness

Question 20

The combination of various analysis techniques and interactive visualization to solve complex problems is known as

Answer 20

visual analytics

Question 21

One of the advantages of the database approach is program-data independence, which means that it is ________.

Answer 21

easier to evolve and alter software to changing business needs when data and programs are independent