Quiz 3 Flashcards
_____ are the data that is deemed most important in the operation of a business
Master Data
_____ can be used to visualize user-generated content on a site
Tag Clouds
the term _____ was coined by Harvard business professor Jeffrey Rayport to describe how good business techniques can be driven by word-of-mouth or person to person communication
viral
The concept of _____ is based on the notion that distributed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of individual experts
Collective intelligence
People who maintain blogs are called _______
Bloggers
Which of the following is a shifting perspective from web 1.0 to web 2.0
Virtual Teams
which of the following statement is true about a mashup?
it is an application or a web site that integrates one or more web services
Twitter is a(n)
microblog
In addition to being used for communication and collaboration, organizational intranets are widely used for enabling employee self-service for administrating benefits, managing retirement plans, or other
portals
____ are comprised of members from different geographic areas assembled as needed to collaborate on a certain project
virtual teams
Which of the following statements is true about viral marketing.
It uses the network effect to increase brand awareness.
Which of the following is an example of synchronous communication?
videoconferencing
________ sites create social online communities where individuals with a broad and diverse set of interests meet and collaborate.
Social networking
t allows expert system rules to be represented using approximations or subjective values in order to handle situations where information about a problem is incomplete.
Fuzzy logic
Which of the following statements is true about a digital dashboard?
statements is true about a digital dashboard?
It is used to support push reporting, exception reporting and alerts, and pull reporting usage models.
Which of the following statements is true about an operational system?
It consists of narrow and simple updates and queries.
Which of the following statements is true about key-indicator reports?
They provide a summary of critical information on a recurring schedule.
________ can be achieved by rolling up a data cube to the smallest level of aggregation needed, reducing the dimensionality, or dividing continuous measures into discrete intervals.
Data Reduction
The ____ of a Web site is its ability to keep visitors at the site and attract repeat visitors.
Stickiness
The combination of various analysis techniques and interactive visualization to solve complex problems is known as
visual analytics
One of the advantages of the database approach is program-data independence, which means that it is ________.
easier to evolve and alter software to changing business needs when data and programs are independent
