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MIS 3302 (Ch.1-Ch.4) > Exam 2 > Flashcards

Exam 2 Flashcards

1
Q

A ____________ is a data warehouse that is limited in scope

A

data mart

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2
Q

The purpose of a data warehouse is for

A

put key business information into the hands of more decision makers

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3
Q

______ refers to the display of complex data relationships using a variety of graphical methods

A

visualization

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4
Q

A(n) _____ is a compilation of data from a database that is organized and produced in printed format

A

report

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5
Q

T or F: by continuing human intelligence and reasoning capabilities with technology’s retrieval and analysis capabilities, visual analytics can help in decision making

A

True

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6
Q

_____ help in analyzing why a key indicator is not at an appropriate level or why an exception occurred

A

Drill-down reports

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7
Q

_________ are produced at predefined intervals to support routine decisions.

A

scheduled reports

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8
Q

A _____ is a collection of related attributes about a single instance of an equity

A

record

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9
Q

T or F: Structured query language is the most common language used to interface with rational database management systems (RDBMSs)

A

True

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10
Q

T or F: The structure of data is typically captured in a data model

A

True

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11
Q

Which of the following statement is true about business intelligence?

A

It is the use of information systems to gather and analyze information from internal and external sources in order to make better business decisions

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12
Q

T or F: Data dictionaries restrict business rules

A

False

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13
Q

The concept of _______ is based n the notion that distributed groups of people with a divergent range of information and expertise will be able to

A

collective intelligence

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14
Q

_____ are comprised of members from different geographic areas assembled as needed to collaborate on a certain project

A

Virtual Teams

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15
Q

An electronic ________ Is essentially a collection of personal computers networked together with sophisticated software tools to help group members solve problems and make decisions through interactive electronic idea generation, evaluation, and voting.

A

Meeting System

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16
Q

which of the following statements is true about viral marketing

A

it uses the network effect to increase brand awareness

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17
Q

The network effect refers to the notion that the value of a network is dependent on _________

A

The number of others users

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18
Q

T or F: google docs is a web-based email client allowing users to send large attachments and offering large storage space and superior filing and search capabilities

A

False

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19
Q

_____ refers to the process of integrating external stakeholders into the innovation process

A

open innovation

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20
Q

T or F: social media is a classification of web 2.0 application

A

true

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21
Q

A hashtag is used in a tweet

A

to indicate the topic and relate the tweet to other tweets about the same topic

22
Q

T or F: a wiki is a web site allowing people to post, add, edit, comment, and access information

A

True

23
Q

Which of the following conditions is essential for successful enterprise 2.0 implementation?

A

Enterprise 2.0 should be driven by a specific usage context.

24
Q

According to Thomas Baekdal, which of the following is a critical factor for the success of a viral marketing campaign?

A

marketing sequels

25
Q

T or F: Email is an example of synchronous communication

A

False

26
Q

An effective ______ process can create customer satisfaction, speed up the collection process, and serve to provide valuable inputs into business intelligence

A

Order-to-cash

27
Q

Customers can purchase _______ software off the shelf to help them with their personal documents and communications

A 
custom
packaged
personalized
tailored
bespoke
28
Q

T or F: Customer relationship management applications concentrate on the activities involved in promoting and selling products to the customers as well as providing

A

True

29
Q

Buying a book at Amazon.com illustrates which of the following core business processes?

A

Order-to-cash

30
Q

An effective ______ process can help to obtain favorable conditions, reduce transaction costs, and ultimately, create customer goodwill as it helps to efficient

A

procure-to-pay

31
Q

T of F: Companies that have successfully installed enterprise systems are found to follow a basic set of recommendations related to enterprise system implement

A

True

32
Q

T or F: Internally focused systems coordinate business processes with customers, suppliers, and business partners

A

False

33
Q

T or F: The order-to-cash process entails sub processes such as price and terms negotiations, issuing of the purchase order, receiving the goods, and receiving

A

False

34
Q

A ______ information flow consists of information that is received from another organization

A

upstream

35
Q

A ________ information flow related to the information that is produced by a company and sent along to another organization.

A

downstream

36
Q

Enterprise resource planning (ERP) extended components focus primarily on ________

A

customer relationship management and supply chain management

37
Q

Inbound logistics involves business activities associated with _____

A

receiving and stocking raw materials, parts, and products

38
Q

Which of the following is the first step in the procure-to-pay process?

A

negotiate price and terms

39
Q

The ability to track products as they move through the supply chain and to foresee external events is a characteristics of ______.

A

Supply chain visibility

40
Q

Which of the following portrays the improved product, development benefit of a customer relationship management (CRM) system?

A

tracking customer behavior over time that helps to identify future opportunities for product and service offerings

41
Q

T or F: in an operational customer relationship management (CRM), marketing, sales, and support personnel see only current interactions with the customer depending

A

False

42
Q

Supply chain planning begins with _____.

A

Product demand planning and forecasting

43
Q

La Belle Inc. introduced a new line of accessories for teenaged girls last season. Following its immense popularity with the targeted group, the company anticipated high sales this season. It ordered raw materials accordingly, and even ensured that they had sufficient inventory to meet excess demand, if any. However, the success of the new line turned out to be a fad, as the teens soon turned to other products offered by competing brands, and La Belle’s sales declined. This forecasting error caused a huge discrepancy in the amount of raw materials they needed and the amount of inventory they had already piled up in anticipation of good sales. This is an example of ________.

A

The bullwhip effect

44
Q

____ Refers to using multiple communication channels to support the communication preferences of users, such as the Web, the company’s Facebook page, industry blogs, telephone, and so on.

A

Enterprise application

45
Q

Customer relationship management allows organizations to focus on driving revenue as well as on reducing costs, as opposed to emphasizing only

A

True

46
Q

Which of the following is the key use of the distribution planning module of supply chain management?

A

to optimize the allocation of available supply to meet demand

47
Q

Oganizations that effectively utilize _____ can more easily customize marketing campaigns from the segment level to even the individual customer.

A

analytical customer relationship management (CRM)

48
Q

Which of the following is a main objective of customer relationship management applications focusing on downstream information flows?

A

to portray a positive corporate image

49
Q

the efficiency of a supply chain management (SCM) system is independent of the data entered into it

A

False

50
Q

________ refers to systems for providing effective and efficient communication with the customer from the entire organization.

A

Collaborative customer relationship management CRM)

MIS 3302 (Ch.1-Ch.4) (4 decks)

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