Quiz 2 - Media Theories Flashcards
The gross revenue for a film is the amount of money made after expenses are paid
True
What was one of the defining revenue models used in early radio broadcasting?
companies charging content providers a fee for the use of radio stations, based on how much airtime was used.
Disc jockeys (DJs) played records aimed at local audiences in a format similar to a jukebox
True
Podcasts are audio programs that
can be downloaded by many devices for listening
The star system in early Hollywood can be most accurately defined as
encouraging famous Hollywood actors to participate in other parts of film production like directing
In 2003, the Digital Media Association and the Recording Industry Association of America agreed to a proposal to collect royalty fees for music played
on webcasts
High Fidelity quality in recorded music generally refers to
how accurately the recorded product captures the NATURAL sound of the recording
A movie genre that tended to be more skeptical, cynical, and had antiheroes instead of the simpler heroes of earlier films was referred to as
film noir
One of the first major policy initiatives launched in the 1940s by the newly formed Federal Communications Commission (FCC) was the chain-broadcasting ruling. This policy was important because it
prohibited large networks from pressuring local affiliates to air radio programs produced by the network for nationwide syndication
The rental or licensing of media products is
Syndication
The antipiracy initiative by the film and music industries, defeated in 2011 because it seemed to limit Internet rights, was called the
Stop Online Piracy Act (SOPA)
