Quiz 1 - Media Theories Flashcards
New Media
is a term usually associated with interactive media technology, such as the Internet and video games
Magazines with large audiences can charge more for advertising because more people will see the advertisement
True
Wire services provided the first truly global news distribution system
True
In the early twentieth century, as printing costs declined and Americans could afford to buy more books, the publishing industry grew
False
The rule which states that in the presence of competition more people will consume a product is the
law of supply and demand
Different types of communication that relate to the size of the group communicating from smallest to largest:
intrapersonal, interpersonal, small group, large group, mass media